It’s always nice when companies post the real numbers. It makes estimating return on investment a heckuva lot easier.
Facebook, I assume, has motivated some large companies to post their Facebook marketing success stories on the Facebook Marketing Solutions fan page. A case study posted by Adobe is fantastic. From their study:
To do this, we launched “Real or Fake”, a game embedded on our Facebook page that challenged users to determine whether a photo was real or “fake” (edited with Photoshop).
The game lasted for 4 weeks, with 5 photos being posted each week. If a photo had been edited with Photoshop, a tutorial showed how that was done. And, at the end of the game, users were presented with … 3 primary call-to-actions: 1) “Buy Now”, 2) “Play Again” and 3) “Share” the game with others.
Results: This game launched in November 2008 and ran for one month. Social ads on Facebook ran during the first two weeks. About 10% of our page visitors played the game and, of those who played, 6% clicked the “Share” button at the end of the game, and 6% clicked “Buy Now” at the end of the game. Due to this game and media placement, our page received over 6,000 new fans too.