I was privileged to have the opportunity to present to the Israel Translators Association at their annual general meeting tonight. The attendees were a fabulous, attentive audience that asked excellent questions – it’s always a treat to present to such an intelligent group.

I gave a very short presentation as an introduction to social media marketing. My goal was to explain what it is, how it’s different from traditional and mass marketing approaches, how this particular market can use the variety of tools available and why social media works. The presentation is available below from slideshare.net and I hope you’ll give me your feedback in the comments and share it with anyone who might find the tips useful.

Related posts:

1. Using Social Media Tools for Corporate Branding: A Case Study
2. Social media marketing strategy and ROI: What's missing from your equation?
3. Using social media to promote your small business: Blogging and LinkedIn