Ask P3: Should I cross post content from my Facebook fan page to my friends?

Ask P3

Today’s question comes from one of our recent class participants:

I’ve built my Facebook page and I’m posting content to it from my site. My page is new, so I only have a few fans right now. But I have many friends in my regular Facebook profile. Should I post the content to my personal profile too, since more people will see it there?

That’s a great question. For example, our P3 fan page has about 100 fans, but I’ve got more than 500 friends in Facebook. Don’t I want to take advantage of that network? Or am I going to annoy the daylights out of the people who are socially connected to me but couldn’t care less about my work and self-promotion?

The answer is that it depends. Evaluate your connections on Facebook – and on every network you use – and determine whether or not they are likely to help you distribute your content. In most cases, it isn’t the size of your network that makes a difference – it’s the quality of interaction you can expect from those you connect with. If there’s a reasonable expectation that your friends would enjoy and share your content with others that might subscribe or become an active fan, tread gently and ask for their patience and help as your build your online presence.

For another look at how little the size of your network matters, don’t miss Debra Askanase’s post: The Case of the 4,000 Twitter Followers Who Don’t Care.

Related Posts with Thumbnails

Comments

  1. This is a good question and indicative of the patience required to build a quality network, as indicated by both Kelli and Debra. I would encourage the development of different networks with different goals. A personal Facebook profile will not necessarily reach the same people as a business or organization page administered by that person, nor should it. Similarly, the content should be aimed at the appropriate audience.

    I do not advise separating business and personal into different profiles. You must have transparency and personality. However, you business page should be a source of information for your page's fans.

    One other point: If you cross-post why would people who are your friends fan your page? Every once in a while you could give them a teaser and let them know what they're missing.

    As a general rule, don't duplicate content, refer to it and link to it in other places, but only have one original posting.

  2. ahoova says:

    i am very anti facebook fan pages and i finally wrote out my thoughts on the facebook fan pagehttp://ahuvahberger.wordpress.com/2009/10/29/the-fallacy-of-facebook-fan-pages/

  3. ahoova says:

    i wrote a post about the fallacy of facebook fan pages on http://ahuvahberger.wordpress.com/

  4. This is a good question and indicative of the patience required to build a quality network, as indicated by both Kelli and Debra. I would encourage the development of different networks with different goals. A personal Facebook profile will not necessarily reach the same people as a business or organization page administered by that person, nor should it. Similarly, the content should be aimed at the appropriate audience.

    I do not advise separating business and personal into different profiles. You must have transparency and personality. However, your business page should be a source of information for your page's fans.

    One other point: If you cross-post why would people who are your friends fan your page? Every once in a while you could give them a teaser and let them know what they're missing.

    As a general rule, don't duplicate content, refer to it and link to it in other places, but only have one original posting.

  5. This is a good question and indicative of the patience required to build a quality network, as indicated by both Kelli and Debra. I would encourage the development of different networks with different goals. A personal Facebook profile will not necessarily reach the same people as a business or organization page administered by that person, nor should it. Similarly, the content should be aimed at the appropriate audience.

    I do not advise separating business and personal into different profiles. You must have transparency and personality. However, your business page should be a source of information for your page's fans.

    One other point: If you cross-post why would people who are your friends fan your page? Every once in a while you could give them a teaser and let them know what they're missing.

    As a general rule, don't duplicate content, refer to it and link to it in other places, but only have one original posting.

  6. This is a good question and indicative of the patience required to build a quality network, as indicated by both Kelli and Debra. I would encourage the development of different networks with different goals. A personal Facebook profile will not necessarily reach the same people as a business or organization page administered by that person, nor should it. Similarly, the content should be aimed at the appropriate audience.

    I do not advise separating business and personal into different profiles. You must have transparency and personality. However, your business page should be a source of information for your page's fans.

    One other point: If you cross-post why would people who are your friends fan your page? Every once in a while you could give them a teaser and let them know what they're missing.

    As a general rule, don't duplicate content, refer to it and link to it in other places, but only have one original posting.

  7. ahoova says:

    i am very anti facebook fan pages and i finally wrote out my thoughts on the facebook fan pagehttp://ahuvahberger.wordpress.com/2009/10/29/the-fallacy-of-facebook-fan-pages/

  8. ahoova says:

    i am very anti facebook fan pages and i finally wrote out my thoughts on the facebook fan pagehttp://ahuvahberger.wordpress.com/2009/10/29/the-fallacy-of-facebook-fan-pages/

  9. ahoova says:

    i am very anti facebook fan pages and i finally wrote out my thoughts on the facebook fan pagehttp://ahuvahberger.wordpress.com/2009/10/29/the-fallacy-of-facebook-fan-pages/

  10. ahoova says:

    i wrote a post about the fallacy of facebook fan pages on http://ahuvahberger.wordpress.com/

  11. ahoova says:

    i wrote a post about the fallacy of facebook fan pages on http://ahuvahberger.wordpress.com/

  12. ahoova says:

    i wrote a post about the fallacy of facebook fan pages on http://ahuvahberger.wordpress.com/

  13. retrostruggle says:

    Ohh that is pretty sweeet. Thanks for sharing. Nice to see a cool site again in this industry.

    !–BurnList–!

Speak Your Mind

*