Crowdfunding is a popular way for startups to raise money to launch their businesses. But the real challenge begins after a successful fundraising round. Funded startups often hit a bump in the road which delays progress and delivery of goods. When it happens, disgruntled customers take to the web and complain, tweeting about their disappointment or posting angry comments on the company Facebook page. What can you do to mitigate damage when you miss a deadline? Here’s how to weather the storm when you have to break bad news to your supporters. [Read more…] about How To Manage a Crowdfunding Crisis: Do’s and Don’ts
Summer is almost here and everyone has vacation on the brain! How do you like to pack for your getaway? Are you the type to throw a toothbrush, a few t-shirts and some changes of underwear in a pack and hop on a plane? Or do you like to plan for every kind of weather and event scenario and pack accordingly?
Mobile first design forces you to prioritize your content. You simply can’t cram everything onto a small screen. [Read more…] about Why Your Site Needs Mobile First Design
Good news for those data junkies out there! Google Analytics is now more integrated with Google Search Console (formerly known as Webmaster Tools).
To take advantage of this new feature, you need to confirm that your Google Analytics account is set up for data sharing with Search Console. Google provides instructions for how to do this. Please note that Search Console hasn’t been implemented across the board, so it may still be called Search Engine Optimization in your Google Analytics menu. [Read more…] about Google Analytics Now Integrated with Search Console
The folks at Pinterest have been busy! Since the beginning of 2016, they’ve altered their algorithm, changed their affiliate link policy, overhauled their mobile platform and instituted a new design format.
One impact of February’s algorithm change is that what we see on our feed has become less up-to-date based on our recent searches. It also results in our seeing only high-performing pins from the boards we follow, rather than all pins. Australian digital marketer Kate Cook says, “People use Pinterest to ‘save’ aspirational, inspirational and motivational content to review later. But the things that I found inspirational and motivational two years ago, simply are no longer relevant to me.” [Read more…] about Pinterest Shakes Up Algorithm, Affiliate Links and More
In 2015, the average human attention span was eight seconds. (Yes, a goldfish’s nine-second attention span is longer than ours.) Grabbing and holding someone’s focus is harder today than ever. If your website takes too long to load, you’ve lost your audience. Google AMP is here to help.
Google’s speeding up mobile page loading across the web with their new program, Google AMP (for Accelerated Mobile Pages), which enables almost instant page speed times. [Read more…] about Google AMP: Instant Mobile is Here, Even for Small Sites
According to a 2014 study, as many as half of your employees may already be sharing brand content on their personal social media accounts. How can you harness this incredible resource to expand the reach of your content and earn more employee advocates?
Hootsuite, the social media manager tool, recently unveiled a new app called Amplify, designed to manage employee advocacy programs. Social media managers send content from the Hootsuite dashboard to the Amplify app. Employees then access the content via the app and share it on their personal accounts. Additionally, Amplify has a neat tool that projects your estimated potential reach, based on the number of participating employees. [Read more…] about Kickstart Employee Advocacy with Hootsuite Amplify
I had the fortune of being at SMX Israel last week where I attended Advanced SEO Techniques, featuring a panel of experts and moderated by Meyer Reich of RankAbove. Gil Reich of Managing Greatness (no relation to Meyer), Kalman Labovitz of RankAbove and Eitan Helman of Wix shared lessons from their areas of expertise.
If you’re new to SEO, one key facet to ranking well is ensuring Google can crawl and index your website. If technical glitches are blocking Google’s access to your content, it cannot be indexed and will not be shown as a Google search result. [Read more…] about How to Create a Website Google Will Love
Reporting is a task that can easily become a time-suck, especially if you are trying to streamline data from multiple sources, platforms and graphic styles. As the analytics and reporting specialist here at Pixel/Point Press, I was eager to explore different tools that could help automate and streamline the routine reporting process we provide for clients, while creating an eye-catching report. [Read more…] about Today’s Top Social Analytics Reporting Tools Examined