An autoresponder is a basic piece of software using in email marketing. It is a program that automatically sends a set of email messages, at fixed intervals, to a particular email address. In practice, when we talk about an email autoresponder program, we are referring to software that also manages email lists and subscriptions, in addition to the autoresponder functionality. These programs also offer design capabilities and analytics on the emails, such as which ones were opened, when they were opened, and which links inside the emails were clicked by the user. [Read more…] about Autoresponders 101: Your first steps into Email Newsletter Marketing
Earlier this year I attended the annual SMX Israel conference. The most “nuts and bolts” session that I attended was “SEOs Give Up Their Best Ideas.” This session was designed to simply provide a rapid-fire supply of search marketing tips and techniques from top SEOs. I am happy to share some of my favorite tips from each speaker. [Read more…] about What The Best SEOs Have Up Their Sleeves – Tips and Tricks
Like many people, my first forays into social media were, well, social. When I first tried out Facebook, it seemed like a gigantic high school reunion. When I first tried out Google+, it seemed like a gigantic high school reunion where the organizer forgot to send out invitations. PC Magazine has a great article, including an infographic, comparing the primary differences between the two for personal use.
It very quickly became clear to me that Google + was not going to swoop in and take Facebook’s place in our social lives. As a result, it’s been easy to write off Google+ as unimportant in the world of social media; but for businesses, that would be an enormous mistake. [Read more…] about Why Your Company Needs a Google + Page Now
Very often, when people talk about PPC (Pay Per Click) advertising, they think that it synonymous with Google AdWords advertising. In reality, there are many more types and options of PPC advertising – perhaps I’ll cover them in another post. But certainly, when it comes to PPC on search engine results pages (SERPs), Google AdWords is the one that most users and advertisers think of first and are most familiar with.
Although Google AdWords is the leader on almost all counts, its closest competitor, Bing’s Ads (Previously Microsoft AdCenter), should not be totally disregarded. Here are 5 reasons why you should consider spending your PPC advertising dollars on Bing Ads. [Read more…] about Five Reasons to Consider Bing Ads Instead of Google AdWords
Everyone loves Facebook, and with good reason. The social network has rolled personal networking, content sharing, and business marketing all into one platform. Facebook fan pages have become a critical component for businesses and organizations to engage and communicate with their communities easily.
Sharing pictures is absurdly easy on Facebook–but what if a company wants to share a document, PDF, or some other kind of file, on its Facebook page, it becomes more difficult. Embedding PDF documents in Facebook is not straightforward as there is no native application in Facebook that allows us to do it. However, such a capability is crucial for fan page administrators to disseminate information. [Read more…] about How to Embed a Doc to Share in Your Facebook Page
“The wise learn many things from their enemies.” – Aristophanes
In normal times, the job of U.S. intelligence agencies is to mine data in order to thwart attacks, carry out tactical operations and keep American interests safe at home and around the world. Remember Benghazi? Remember General Petraeus? The word “intelligence” took a beating. [Read more…] about Using Competitive Intelligence to Stand Out
Welcome to Non-Profit Week on the Pixel/Point Press blog! We’re featuring guest posts this week from around our community. Our third post comes from Laura Ben-David, social media coordinator at Nefesh B’Nefesh. Enjoy!
In an ideal world we would all do what we love, and love what we do. Imagine being one the lucky few who are paid to do what they truly enjoy, and happen to be doing all the time anyway. It’s perfect. Well, it’s almost perfect. [Read more…] about How to Stay Sane When Social Media is Your Job
Welcome to Non-Profit Week on the Pixel/Point Press blog! We’re featuring guest posts this week from around our community. Our second post comes from non-profit pro and community manager Mordecai Holtz. Enjoy!
“I’m the marketer. The fundraiser. The volunteer coordinator. The case manager. The…”
Anyone who works in the nonprofit sector can relate to this laundry list of responsibilities. When we add social media into the mix, do we also have to throw all of our time management skills out the window? [Read more…] about Perfecting the Act of Not-For-Profit Task Juggling