An autoresponder is a basic piece of software using in email marketing. It is a program that automatically sends a set of email messages, at fixed intervals, to a particular email address. In practice, when we talk about an email autoresponder program, we are referring to software that also manages email lists and subscriptions, in addition to the autoresponder functionality. These programs also offer design capabilities and analytics on the emails, such as which ones were opened, when they were opened, and which links inside the emails were clicked by the user. [Read more…] about Autoresponders 101: Your first steps into Email Newsletter Marketing
Earlier this year I attended the annual SMX Israel conference. The most “nuts and bolts” session that I attended was “SEOs Give Up Their Best Ideas.” This session was designed to simply provide a rapid-fire supply of search marketing tips and techniques from top SEOs. I am happy to share some of my favorite tips from each speaker. [Read more…] about What The Best SEOs Have Up Their Sleeves – Tips and Tricks
Very often, when people talk about PPC (Pay Per Click) advertising, they think that it synonymous with Google AdWords advertising. In reality, there are many more types and options of PPC advertising – perhaps I’ll cover them in another post. But certainly, when it comes to PPC on search engine results pages (SERPs), Google AdWords is the one that most users and advertisers think of first and are most familiar with.
Although Google AdWords is the leader on almost all counts, its closest competitor, Bing’s Ads (Previously Microsoft AdCenter), should not be totally disregarded. Here are 5 reasons why you should consider spending your PPC advertising dollars on Bing Ads. [Read more…] about Five Reasons to Consider Bing Ads Instead of Google AdWords