In last week’s post, I made the case for building specific and trackable URLs with Google URL Builder. This week, I’ll show you how to craft those URLs using three different tools. Next week, I’ll provide examples for what you should be tracking with your newly acquired skills.
Our primary goal here is bringing the Pareto 80/20 principle to analytics, where only 20 percent of your time goes into building analytics systems, and 80 percent remains for analyzing and implementing changes in strategy based on actionable data. [Read more…]