HootSuite, one of the most popular social media dashboards, launched tiered premium services on Wednesday. New accounts will be asked to choose from one of five levels – from free to $99 a month.

HootSuite also launched an enterprise version of the software priced at $1500 a month. Branded URLs using the ow.ly service will now cost users between $49 and $499 a month depending on the service plan chosen.

New users will be directed to one of the five plans. The migration for existing users begins next week. More details from HootSuite CEO Ryan Holmes here.

Related posts:

1. Adobe's SMM Facebook success story
2. Facebook fan page tool creator Involver.com to charge

Change is coming to Facebook pages. Again. On August 23, Facebook is eliminating boxes (and their corresponding tabs) from pages and taking the width of custom tabs down to 520 pixels. The goal is to “simplify navigation for users, reduce complexity for developers, and enable us to build the next generation of tools.” Let’s take a look at these two first.

Bye Bye Boxes

As part of the developer roadmap announced in Oct. 2009, Facebook is removing “the ‘Boxes’ tab, boxes on profiles and Pages, and application info sections” from Facebook pages. The change will become effective on Aug. 23. Boxes were an easy way to add a “catchall” tab to your Facebook page – whatever didn’t merit one of the other six spots (or, really, four spots when you consider that the wall and info tabs are permanent) could be added as a box to your boxes tab. It also improved the likelihood that a user would see the content buried under your tabs.

Some common uses:

• Event listings for pages with less frequent events
• RSS feed listings – all your feeds in one area
• Popouts on the page sidebar – another easy way to jam in more information

As of Aug. 23, the only way to integrate applications into Facebook pages will be through the tabs at the top of the page. But don’t waste your time shedding too many tears. It’s likely that the vast majority of visitors to your page weren’t using your boxes. And they certainly weren’t clicking on that Boxes tab.

Most Facebook page visitors see one of two tabs – the targeted landing tab for non-fans, which is hopefully a custom tab giving them a quick synopsis and encouraging them to click the “Like” button, or the Wall that is the default page for all fans. Make sure any content hidden on tabs is also posted as part of your feed – it’s the best way to ensure your visitors are likely to see it.

The Skinny on Tab Width

Custom tabs on Facebook – most commonly created with Static FBML – are currently limited to 760 pixels in width. That’s known as the canvas size.

From Facebook:

“Application tabs (including static FBML tabs) will be the only way to integrate applications into profiles and Pages. Application tabs will shrink from 760 pixels wide (today) to 520* pixels wide to accommodate a slightly revised design. Boxes, info sections, and the Boxes tab will be removed in the near future.

In the longer term we are evaluating a number of new and interesting ways for you to help users express connections to your applications as a part of their identity. You can expect to see some of this thought emerge in future iterations of the profile.

*Note: We previously stated that profile tabs would be shrinking to 510 pixels. Our latest designs indicate they will instead be 520 pixels. We’ll keep this page updated with the latest information.”

Starting now, page admins can preview how losing 1/3 of the page will effect the look and feel of the page. In short, custom tabs are getting the same navigation sidebar on the left as the wall and info tabs. Properly formatted tabs now fit snugly inside the center column.

Our "Classes" tab formatted with Static FBML for the new 520 pixel tab size

Page admins should begin making changes to make their tabs compliant ahead of the change. No doubt major application providers such as Involver will be tweaking their applications to fit the new size. Currently, things aren’t pretty.

Involver's current YouTube tab viewed with the new tab width

Have you redesigned your tabs to fit the new width? Did you make any other big changes during the process? We’d love to see your tabs – share your link in the comments.

No related posts.

Facebook pages for business are a useful marketing tool. Their benefits range from increased interaction with fans, a way to offer avid customers unique content and deals and overall branding that can help your product or service spread virally with the help of happy clients. A recent study has gone as far to attach a dollar value to each fan for consumer brands on Facebook – $136.

Unfortunately, many of Facebook’s tools aren’t as well documented as many marketers would like. While there are myriad choices for improving your Facebook page and brand strategy, avoid these three stumbling blocks before you begin.

Choose your name carefully – you can’t change it later

What’s in a name? A lot – especially when it comes to dominating Facebook search for key terms. As Nathalie Klein reminded me after a related Facebook page post, you can’t edit the name of your Facebook page. Once it’s created, your only options are deleting the original page (and losing all of your fans) and creating a new one. Take a minute to choose carefully when registering the new page.

Choose your creator carefully – they can’t be deleted as easily as other admins

Page creators on Facebook automatically become administrators of the pages they create. Unlike other administrators, they cannot be easily deleted – they must remove themselves after another administrator has been added. It’s a great idea to leverage some of your younger staff members who might have more experience with Facebook when you’re building a social media presence, but you probably don’t want your summer intern to be your page creator.

Want to keep all your admins on the same level? Here’s a solution to remove the creator’s special powers.

Make a splash – wait to publish until your page is ready

Facebook’s system of sharing makes it easy for fans to recommend your page to others. When you publish your page and people start “liking” it, their friends will see the action in the news feed. This system of sharing virally might encourage them to click through to your page as well.

In short, as soon as you publish, people are going to start visiting your page. That’s a good thing – but make sure you use this first splash as a chance to hook them in. If you publish your page as soon as you create it, your first visitors will see a framework that’s devoid of good content. Instead, get your applications in place. Create a custom welcome page. Consider adding an incentive to draw them in and reward them for becoming a fan. Provide a sampling of strong content that shows them what they can expect from your page in the future.

And by all means, have a strategy in place. It makes a huge difference.

Related posts:

1. Social Media 1-2-3: Three steps to create a social media strategy

Need to learn more about social media marketing? Want to know more about how to optimize your site for Google rankings? Would you like to build and manage your own site in WordPress? Join us in July and August to hone your skills on marketing and the web.

Registration is first come, first served – course sizes are limited to ensure enough attention to student questions. All courses are taught in English. For more information or to register, please visit our website or contact us at classes@pixelpointpress.com.

Pixel/Point Press is offering six courses this summer:

Multi-session courses:
- Social Media Marketing
- Search Engine Optimization
- Hands-On WordPress 3.0

Single-session quick courses:
- Google Analytics
- Email Newsletter Marketing
- LinkedIn and Blogging for B2B Marketing

Social Media Marketing
Jerusalem: 9 a.m. to noon, July 29, Aug 5, 12
Herzliya: 9 a.m. to noon, July 27, Aug. 3, 10
Cost: NIS 550 +VAT, early bird price NIS 475 +VAT (registration must be received and paid by July 15)
Want to make the most of your web presence? Are you a new oleh looking for a job? Have a small business but need help finding clients? Join us to learn more about using the social media tools available today to market yourself or your business. View the complete course outline.

Search Engine Optimization
Jerusalem: 9 a.m. to noon, Aug. 16, 23, 30
Herzliya: 9 a.m. to noon, Aug. 17, 24, 31
Cost: NIS 750 +VAT, early bird price NIS 675 +VAT (registration must be received and paid by Aug. 1)
In today’s business market, having a well-designed engaging website is only part of the challenge. Learn how to improve the ranking of your site in Google and elicit more traffic from your targeted market of potential clients and influencers. Our search engine optimization (SEO) course will teach you the simple technical changes that provide the most improvement and help you tailor your marketing message to convert clients coming to your site through search.
Unlike other courses, this course caters to marketing executives, small business owners and consultants – all technical jargon will be explained thoroughly so that participants will be able to implement the suggestions given on their own. No prior web development or design knowledge is required. Visit the complete course outline.

Hands-On WordPress 3.0
Jerusalem: 9 a.m. to noon, July 28, Aug. 4, 11, 18
Herzliya: 9 a.m. to noon, July 19, 26, Aug. 2, 9
Cost: NIS 1100 +VAT, early bird price NIS 975 +VAT (registration must be received and paid by July 11)
Learn how to build and manage a website using the robust tools and options provided by the WordPress content management system. All participants will leave the course with a fully-functional website and the skills to maintain and expand it.
This four-session course is a hands-on approach to learning the content management system. Each three-hour session will balance time for presentation and explanation of the tools while allowing students time to experiment and ask questions as they arise. This course is geared toward:
- Small business owners needing to develop and maintain their own site
- Marketing managers needing to contribute to and maintain a company blog site in WordPress
- Individuals looking to expand their knowledge and skill set with a content management system
Visit the complete course outline.

Google Analytics
Jerusalem: 9 a.m. to noon, Aug. 25
Cost: NIS 250 +VAT, early bird price NIS 200 +VAT (registration must be received and paid by Aug. 12)
Learn how to interpret and customize reports from Google Analytics to understand what your web and search traffic mean to your business.

Email Newsletter Marketing
Jerusalem: 9 a.m. to noon, Aug. 19
Cost: NIS 250 +VAT, early bird price NIS 200 +VAT (registration must be received and paid by Aug. 7)
From templates to reports, learn how to build and manage email newsletter marketing campaigns. This course covers the pros and cons of several of today’s most popular tools and introduces best practices for email newsletters.

LinkedIn and Blogging – Strategy for B2B Marketing
Jerusalem: 9 a.m. to noon, Aug. 26
Cost: NIS 250 +VAT, early bird price NIS 200 +VAT (registration must be received and paid by Aug. 12)
Learn how to build a successful blog and social media strategy that caters to the needs of business to business marketing.

Classes are taught by Kelli Brown, a web developer and graphic designer with 10 years of experience in web design, search engine optimization and web marketing. She has taught hundreds of social media students across Israel. Her successes in social media over the last five years began with blogging and continue with the latest tools – including Facebook, LinkedIn and Twitter.

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The wonderful toolset created by Involver.com is about to become more expensive. Page owners utilizing one of Involver’s sample tools recently received messages allowing them to lock in the $99 per month price by June 30, though the message doesn’t say how much the price will be increased. From Involver’s email newsletter:

As always, Involver allows page owners to pick two applications to use on their Facebook fan page at no cost. Special pricing is also available for owners of multiple pages and non-profits.

Related posts:

1. Facebook fan page tool creator Involver.com to charge
2. Tips for successful Facebook fan page after Involver
3. Five tips for a successful Facebook fan page

Change must be in the air – we’ve received this question (paraphrased below) three times this week at askp3@pixelpointpress.com.

We have a Facebook fan page for our business. The employee who created the page left our company recently and no longer wants to be listed as an administrator on our page. Also, our company isn’t comfortable having her listed as an admin since she’s no longer held to our guidelines, etc. How can we remove her as the administrator?

Are you sitting down? There’s good news and bad news. The bad news can be a little hard to take.

You can’t delete the page creator.

From Facebook’s Help section on Pages for Businesses:

Q. How can I transfer Page admin rights?

A. There is currently no way to take away admin status from the creator of a Page.

Ridiculous, right? You build up a page with thousands of active fans and the VP of marketing who created the page leaves the company. Your options are to leave the person as an admin or to delete the page. Not a good choice.

Fortunately, the page creator can delete themselves assuming that another admin has been added. To remove yourself as the administrator of a page you created:

1. Log in to Facebook.
2. Navigate to the page.
3. Click Edit Page on the upper left side beneath the page logo.
4. Scroll to the Admins listed in the left column. If there is only one admin listed, add another. You must be friends with the person you select as an admin.
5. Click Remove Admin to remove yourself as the administrator of the page.

What’s the solution for companies creating pages?

1. After the page is created, add another admin. Have the original admin remove themselves. Now, since the creator is no longer attached to the page, no one “owns” it and all admins are on equal footing.
2. Always have more than one admin in place.
3. Ensure that you have social media guidelines in place before creating a page. The guidelines should stipulate a procedure for the handover of all accounts, from social networks to media outlets and third-party tools such as HootSuite and TweetDeck.

As Facebook’s Terms of Use prevent you from having multiple personal accounts or having a business registered as a personal account, there isn’t a way, within the rules, to avoid the “creator owns the page” issue. The issue becomes even more complex if the company hires a social media company to do the page building process for them. When hiring a company, ensure that the contract stipulates how the accounts will be managed, transferred and maintained, especially when the monthly retainer ends.

Got questions? Send them to us at askp3@pixelpointpress.com and we’ll feature them in a future post.

Related posts:

1. Ask P3: Should I cross post content from my Facebook fan page to my friends?
2. Ask P3: Using WordPress to build a website with a static home page
3. Ask P3: How do I give credit for links I share?

What’s SEO and what does it do? Do I need it? What’s PPC?

Those are some of the most common questions I’m asked when I begin working with clients small and large. Let’s start by defining them:

• SEO means Search Engine Optimization In short, this is getting a site to rank better in search engines using techniques that are both technical and marketing oriented. Some SEO is performed onsite, other aspects are performed offsite.
• SMM means Social Media Marketing Though this is a broad category including everything from blogging to YouTube to Foursquare and all of the social networks, we can understand it as using social tools on the web to foster interest, engage our target market and ultimately achieve goals – whether those goals are brand awareness, fundraising, sales, thought leadership, etc.
• PPC means Pay Per Click Advertising! The most common PPC campaigns are through Google AdWords, and this group is also commonly known as SEM or Search Engine Marketing, as many of the ads appear among search engine results.

Did that solve all your problems and answer all of your questions? All ready to go and handle your web marketing? No?

Let’s work with an analogy to understand how these various marketing tools can fit your needs.

Imagine you’ve just moved into a new home, built from the ground up just for you. Now, it’s time to plan your garden. Your budget is tight, what with the new mortgage and all, but you know what you can afford and what results you’d like to see. You want to invest in things that will grow over several years, but you’d also like things to be pretty this summer. And you want to bring a bit of the garden back inside with you, so some herbs are in order. Grab your trowel and gloves and let’s get working.

SEO & Apple Trees

Your first purchase is an apple tree. This tree might cost more than all of the other plants and flowers in your garden, but it’s worth it to you because you’re in this for the long haul. The small sapling doesn’t look like much now, but you understand it’s an investment. That said, it’s not as simple as dropping this glorified twig into the ground and letting it fend for itself. You have to maintain it and meet its basic needs, with water and a bit of fertilizer if you want to go the extra mile, but you know it will in time bear fruit. It takes a few years to mature. Unless it contracts a disease, your fruit tree will continue to provide you with tasty treats. If you really want fruit now, you’re going to have to buy a mature tree.

Search Engine Optimization is like an apple tree. The time and money invested in optimizing your website will continue to bring you results for as long as you have the site. Barring major changes in the way that search engines rank sites (and these changes do occur), SEO doesn’t expire and often costs less to maintain – as long as it gets a healthy start. Unfortunately, like our apple tree sapling, SEO doesn’t bring results overnight. Although technical and marketing changes can make vast improvements in site ranking relatively quickly, SEO is a cumulative – it may take months to see clickthroughs from targeted traffic while the site’s rank continues to rise for relevant search terms. If you want the ranking associated with a powerful domain name, your best bet might be to buy that domain name – but it can get costly quickly.

Social Media & Basil

While you love your garden, you really enjoy bringing a bit of the outdoors back inside with you. You want a close relationship with Mother Nature – and for you, that means fresh herbs for the dinner table. To that end, you’re growing basil.

Though you’ve started from seeds, cultivating each plant, it doesn’t take too long before you’ve got some leaves to harvest. But, if you really like basil and want to enjoy it more often, you’re going to need quite a few basil plants. If you took all of the leaves off of one plant as soon as they were large enough, you’d kill the plant. But if you have five plants and harvest them in rotation, you’re going to have vibrant plants and a steady supply of basil. That means having to buy more seeds and growing more plants at the start, even though by the end of the season you might have more basil that you bargained for.

To further complicate matters, there are several types of basil available and you’ll need to know which plants will give you what you’re looking for – depending on if your goal is pesto or spicy Thai food.

Social media tools are like basil plants. Each network has a niche that it’s best suited for and some media types work better than others for different markets. To get the most out of it, you need to know which tools will help you achieve your goals.

While social networks don’t take as long to develop as search engine optimization ranking, they do take time and commitment – if you pester the first people to join your Twitter feed or Facebook page by constantly begging them to invite their friends or retweet your posts, you’re going to kill your following. Grow your network slowly – and, dare I say it, organically – instead of paying for leads or spamming your potential clients.

If you want to cast a wide net and see results more quickly, you will have to invest more resources initially. This might mean employing a wider array of social networks and media sites to create more entry points for potential followers. The downside here is that you might eventually have more interaction than you could anticipate – which means more to manage.

PPC & Snapdragons

The basil and the fruit trees are all lovely, but your basil doesn’t have any flowers and your sapling is healthy but doesn’t have the immediate eye candy you were looking forward to this summer. In short, you need cheap flowers and you need them now.

You might want snapdragons. Very colorful, with a relatively low cost and short life span. They’re annuals, meaning that they won’t be around to flower next year, but that’s okay by you. You just need something nice to show your mother-in-law this weekend.

While you’re going to put some money into pretty snapdragons, you’re not going to blanket every speck of open soil with them. Their value and beauty are fleeting, so covering the backyard with them would be a huge waste of your budget.

Keyword-based advertising (pay-per-click campaigns) are like the annual flowers in your garden. They provide results right now and have a relatively low investment cost as compared to maintaining social media projects or site-wide search engine optimization. Unfortunately, advertising only works while the ads are in place – once an AdWords campaign ends, your premium slot on content networks or search results pages evaporates.

Finally, to dispel a myth, purchasing advertising through Google does not increase your ranking in search engine results. Those results are organic and cannot be bought.

What do you need in your web marketing garden? It depends on what results you need and when you need them.

No related posts.

I’ve had the pleasure of teaching a month-long course for small business owners and marketing executives that demonstrates, hands-on, how to use WordPress to build and manage a complete website. My students have some amazing projects and continue to amaze me with creative uses of WP’s content management tools and excellent questions about usability and SEO. I’d like to share a common question about WordPress.

I installed WordPress on my domain and added a template that gives my site the look and feel of a business, but my home page is still my most recent blog posts. How do I create a real home page?

It’s a common question when you start using WordPress as a full-out CMS instead of blogging software (or in conjunction with a blog). Although it’s been answered elsewhere, I’ll also cover it here.

Note: Some themes automatically shift your most recent blog posts to another page without taking the steps below, so you might want to check if your theme supports this option before you start working.

If your theme is a standard theme that defaults to recent posts, here’s how to create a static page for your home page. We’re using Mystique for this example.

Log into your WordPress dashboard. Under your Pages menu, click to add a new page. The WordPress editor opens.

We’ll create the home page first. Add a title and any content that you’d like to appear on the new, static home page.

When you’re finished, click publish. Of course, you can always make changes later.

Next up, let’s create a page to hold all of our blog posts.

Under your Pages menu, click to add a new page. The WordPress editor opens.

Add a title for your blog page – “blog” is a good choice, but you might also consider “recent news” or “latest updates” depending on how your target market feels about the credibility of the dreaded B-word.

Unless you want content to appear at the top of the blog page above the posts, you’ll want to leave this section of the site empty.When you’re finished, click publish.

Now let’s tell WordPress which page goes where.

Under Settings, click Reading to display the Reading Settings for your WordPress site. The default setting is that the front page displays your latest posts. Instead, let’s click the radio button for a static page. We’ll set our front page to Home and our posts page to Blog (or whatever name we chose).

You can also change the number of posts the posts page will display (the default is 10) and the number of posts that will appear when folks subscribe to your RSS feed (again, the default is 10). You can show your RSS readers the full text of each blog post or a summary – there are pros and cons to both options, but we’ll save that for another blog post.

You can also change the encoding of your blog pages and feeds. Unless you know that you need to change it, you’re best leaving it set to UTF 8.

After saving our settings, let’s go to our site and see what we have.

And now, let’s see what we get when we click on the Blog page.

Looks like we’re all set!

But, what if your theme has a link to Home hard-coded into the header? When you add a Home page, you might end up with two home links in the header. If we apply the Jarrah theme, we end up with two home page links.

Although there are a number of different ways to fix this, learning how to exclude pages from your navigation is a handy trick, and we’ll use it here.

In your Dashboard, click under Appearance > Editor. Click on the right-hand side to edit the header.php file.

Although every template is a little different, we’re looking for the part of the code where our theme creates our top navigation. Where our code says

wp_list_pages(‘title_li=&depth=2&sort_column=menu_order’);

we want to change it to

wp_list_pages(‘title_li=&exclude=’);

where we’ll add the page numbers that we want to exclude from our navigation. In this case, our home page is 2, so our code will read

<?php wp_list_pages(‘title_li=&exclude=2′); ?>

We’ll save our changes and refresh our home page to see the change.

To determine what the page number of any given WordPress page (or post), you can mouse over the page link in the page editor. From the Dashboard, select Pages > Edit. When your list of pages loads, mouse over the page title link and the page number will appear in the bottom left of the browser window.

Of course, if you’re not using SEO-friendly permalinks, you can just navigate to the offending page on your WordPress site, but you really should be using SEO-friendly links! That’s another post for another time.

Related posts:

1. Tips for successful Facebook fan page after Involver
2. Five tips for a successful Facebook fan page
3. How do I delete our Facebook fan page creator?

In September, I had the privilege of presenting for the Israel Translators Association at their annual general meeting. I was flattered when the ITA contacted me again asking me to give a similar presentation for their annual conference in Jerusalem.

I’m told that translators have some interesting challenges when it comes to marketing. Although companies regularly employ in-house translators to deal with localization, a big chunk of the market is handled by freelancers who own their own business. In many cases, the client doing the hiring cannot independently evaluate whether or not the work done is of a high quality, so it isn’t as easy as providing a portfolio of previous work. Often, clients don’t understand that translators have specific areas of expertise – much like marketing and technical writers – and that hiring someone isn’t as simple as finding someone who can read and write the languages in question.

So what works well? Having excellent references. Demonstrating your understanding of a particular market segment (think med tech, or legal, or software). Exhibiting superior communication skills – after all, a translator is hired to communicate on behalf of a client or company.

I hope my presentation can shed a little light on using today’s web tools. While this presentation has been tailored to the needs of freelance translators, I think many of the strategies and action items are relevant to professional service providers.

Related posts:

1. An introduction to social media marketing
2. Using social media tools – a case study
3. Using Social Media Tools for Corporate Branding: A Case Study

It’s been awhile since our last Social Media 1-2-3 post. For that, I apologize. We’ve been crazy busy here at P3. December is a jam-packed speaking, moderating and attending circuit for us. For me, being out of the office and away from the organized nature of my desk aren’t conducive to blogging.

This week’s post is on SEO. While you might think search engine optimization isn’t related to (or – gasp – necessary for) a successful social media campaign, you’re missing out on a crucial opportunity to draw in more relevant web traffic.

Finally, you might also think that SEO is for super-guru-expert web developers only. To be sure, there are aspects of SEO that would befuddle the average blogger, but the big picture is well within your grasp.

With that said, let’s look at three simple steps anyone can implement.

Keep it human friendly

If you take one grain of knowledge from this post, it’s this: what’s human friendly is also SEO friendly. It’s true in every instance I can think of – quality of content, ease of navigation, site speed, etc. Google serves human beings and it’s in their best interest to direct their incoming search traffic to sites that are human friendly.

What can you do to keep your site user friendly?

• Write content that you would enjoy reading and keep it clearly organized using headings
• Keep your site clearly organized using categories and tags
• Create sitemaps – one in HTML for real people, one in XML for Googlebot (not using a CMS? you can still create a sitemap here)
• Keep the navigation simple – real people don’t enjoy clicking through six levels of navigation to get to your sterling prose

Increase your incoming links

Give potential visitors a good reason to visit your site multiple times, comment and even share your content. Provide your would-be visitors with content that offers value (without heavy marketing jargon) and they’ll be more likely to share the link with others. Since Google and other search engines place a high value on the number of incoming links from other high-quality sites, increasing your incoming links (known as inbound marketing) is a great way to raise yourself in search results.

What’s the best way to regularly update content in a simple, SEO-friendly format on a website today? You’ve got a handful of options, but the easiest is probably a blog. Post new content on a regular basis. Find other bloggers that are covering similar content or reaching out to the same target market and comment on their blogs. While it might seem like a simple strategy, it’s also very effective and easy for anyone to do.

Avoid duplicate content

Have you heard this one?

You’re a new blogger. A friend has been blogging for years. In order to help you get some additional traffic when you first start blogging, your friend copies your first blog post and posts it over on their site. A link at the bottom tells readers to “visit this site for more great blog posts like this one!”

While it might seem like your friend did you a kind favor, the reality is that they hurt your SEO. Duplicate content appearing on multiple sites is a no-no for SEO. In short, you’re in competition against your friend for ranking on the same blog post. Since your friend’s site is older, has more incoming links and likely more content, you’re going to lose.

Avoid posting duplicate content on multiple sites. Although SEO experts disagree on how dramatic the impact might be, the general consensus is that it’s to be avoided whenever you can.

Three simple, non-technical tips can go a long way toward improving how Google sees and ranks your site.

For more specific tips on how to optimize a site built with WordPress, don’t miss Joost de Valk’s excellent post and presentation on the subject (and thanks to Rebecca at Illuminea for sharing the link to the presentation on Twitter).

For more technical (and frequently comic) tips directly from Google, don’t miss the Google Webmasters Channel and more info from Matt Cutts on Twitter.

Related posts:

1. Social Media 1-2-3: Three steps to create a social media strategy
2. Three steps to getting started in Twitter
3. Introducing Social Media 1-2-3 – a new series of blog posts for social media beginners