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    • Kate Stern
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HPE Software: SEO Audit and Analytics Training

May 23, 2017 by kellibrown Leave a Comment

HPE Software is the enterprise software segment of information technology company Hewlett Packard Enterprise. HPE Software is the third largest software company in the world in total software revenue.

Pixel/Point Press worked with the HPE Software Documentation Team to perform an SEO site audit covering both internal and external search, troubleshooting a technical issues, as advising on the replacement of Google Site Search. We also provided onsite training for the documentation team, covering introductory SEO, and the use of both Google Analytics and Data Studio.

Kelli helped our docs team navigate the world of SEO, Google Site Search, and Google Analytics, pinpointing gaps between our tools and our needs, as well as the action items that might bring us the most ROI.

She understood the differences between our online doc process and traditional SEO and analytics needs for marketing, and clarified a lot of grey areas.

It was great working with Kelli – enjoyable, realistic, and very hands-on. We came out with some clear AIs and a clearer path forward.

– Batami Gold, FT IE Team Lead, HPE Software

Filed Under: Our Work

The Eden Center: Multilingual Website Redesign

January 15, 2017 by kellibrown Leave a Comment

The Eden Center website, shown in English, redesigned and developed by Pixel/Point Press. The redesign launched in Dec. 2016.

The Eden Center was founded with the goal of enhancing the mikveh experience and connecting it to women’s health and intimacy education. A Jerusalem-based initiative, Eden is working to infuse mikveh with relevance to the lives and challenges of couples today, and to connect women to resources of support within the Jewish community.

Our work for The Eden Center was a pro bono project, an opportunity to use our skills to give back to a worthy organization.

Pixel/Point Press reached out to The Eden Center to offer a website redesign in both Hebrew and English, updating the look and feel as well as switching to a mobile responsive format. The new site was launched in Dec. 2016.

I don’t have enough words to thank Kelli and the team of Pixel/Point Press for the amazing work on our redesigned website – which we LOVE! You were efficient and professional, great to work with, and made the process very clear and easy. You made each step so accessible, even the more challenging technical parts, and we’re amazed that in such a short time the site is complete and fully bilingual! Thanks for all your help in creating a product that we can really be proud of and shows our best!

– Dr. Naomi Marmon Grumet, Founder and Director

Filed Under: Our Work

Aboulafia Avital Shrensky and Co.: Multilingual Website Redesign

January 15, 2017 by kellibrown Leave a Comment

The Aboulafia Avital Shrensky and Co. multilingual website, shown in English, redesigned and developed by Pixel/Point Press. The redesign launched in Feb. 2016.

Aboulafia Avital Shrensky and Co. is one of the leading international accounting firms in Israel, with the ability to provide one-stop tax and audit services.

Pixel/Point Press worked with AAS to redesign their website in Hebrew and English, updating the look and feel, troubleshooting a few technical issues, as well as switching to a mobile responsive format. The new site was launched in Feb. 2016.

The team at Pixel/Point Press applied their deep understanding of effective web design to our particular needs, and we are very pleased with the result. Pixel/Point Press’ expertise was apparent through the entire process of design and roll out, and with the help of their team, our website now is an accurate reflection of our business and our potential. We highly recommend working with them.

– Larry Stern, Certified Public Accountant

Filed Under: Our Work

K2 Global Communications: Site Redesign

January 15, 2017 by kellibrown Leave a Comment

The K2 Global Communications website, redesigned and developed by Pixel/Point Press. The redesign launched in Oct. 2016.

K2 Global Communications is a premier American-run boutique PR and customer-communications company based in Israel.

Pixel/Point Press worked with K2 to redesign their website, updating the look and feel, troubleshooting a few technical issues, as well as switching to a mobile responsive and parallax scrolling format. The new site was launched in Oct. 2016.

We’ve recently completed our second website with Kelli. She guided us through every step of the process with wisdom, insight, and considerable patience. Not sure how to do something? Kelli’s there. A problem arises two years after completion? Kelli’s there. Need guidance about the best way to track something or measure a certain outcome? Kelli’s there. Why do we keep going back and referring clients to her? Kelli’s there!

– Larry Kenigsberg, K2 Global Communications

Filed Under: Our Work

Credorax: Digital Marketing

November 3, 2015 by kellibrown Leave a Comment

Smart Acquiring blog, designed, developed and maintained by Pixel/Point Press. The blog launched in Nov. 2014.

Founded in 2007 by technology experts, Credorax is one of the world’s first hi-tech companies to become a Principal Member of Visa Europe and MasterCard and a financial institution licensed under the PSD (Payment Services Directive). An acquirer specifically focused on the e-commerce arena, Credorax introduces an entirely new breed of acquiring — Smart Acquiring — to PSPs, ISOs and online merchants.

Pixel/Point Press began work with Credorax in Oct. 2013, and our work continues today.

The scope of work includes:

  • Digital Marketing: Social Media Strategy, Implementation and Management; Social Media Advertising
  • Content Marketing: Blog Strategy and Maintenance, Content Development, Aggregation, and Posting
  • WordPress: Blog Design, Development and Maintenance
  • SEO: On-Page Blog Optimization
  • Analytics and Reporting

Pixel/Point’s social media consulting  and activity has been a wonderful complement to our global marketing program. We have gotten great feedback on our social media presence. Both on a routine basis and for special events, P3 has helped us leverage social media to further our business goals. We’re looking forward to great things in 2016!”
– Kira Tchernikovsky, Head of Global Marketing

Filed Under: Our Work

Stratasys: Digital Marketing

October 29, 2015 by kellibrown Leave a Comment

Stratasys, Ltd., founded in 1989, is a manufacturer of 3D printers and 3D production systems for office-based rapid prototyping and direct digital manufacturing solutions. Engineers use Stratasys systems to model complex geometries in a wide range of thermoplasticand photopolymer materials. Stratasys manufactures in-office prototyping and direct digital manufacturing systems for a wide range of industries including automotive, aerospace, medical, and consumer electronics.

Pixel/Point Press began work with Stratasys, then Objet Geometries, in Feb. 2011. Following Objet’s merger with Stratasys in Jan. 2012, the newly formed international company elected to keep Pixel/Point Press for digital marketing services, expanded the scope of work, and also contracted with us for their blog redesign.

The scope of work includes:

  • Digital Marketing: Social Media Strategy, Implementation and Management; Advertising
  • Brand Coverage: Daily synopsis of web-based coverage worldwide for internal distribution
  • Content Marketing: Writing, Aggregation, and Posting
  • WordPress: Blog Design and Development for the multi-lingual site (eight languages)
  • SEO: On-Page Optimization and Keyword Research for the blog
  • Analytics and Reporting

I have been working with Pixel/Point Press for almost three years now. I have found them to be encyclopedic about their knowledge of social media networks, trends and analytics.  They are very helpful in keeping me up to date about best practices in social media and quite frankly… they make me look good. I would strongly recommend Kelli and her team for any company in need of a robust, highly professional social media program.”
– Michael Swack, Marketing and Communications Manager

Filed Under: Our Work

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