Welcome to Non-Profit Week on the Pixel/Point Press blog! We’re featuring guest posts this week from around our community. Our second post comes from non-profit pro and community manager Mordecai Holtz. Enjoy!
“I’m the marketer. The fundraiser. The volunteer coordinator. The case manager. The…”
Anyone who works in the nonprofit sector can relate to this laundry list of responsibilities. When we add social media into the mix, do we also have to throw all of our time management skills out the window?
We’re all jugglers. Juggling is not easy; it takes a lot of practice.
When balancing so many different roles in an organization, it’s hard to excel in anything. It seems as if we’re always working hard to maintain the status quo without really progressing or completing our tasks.
If social media truly is such an integral part of the nonprofit marketing mix, how do we incorporate its strengths and stabilize a schedule without getting sucked into it all and causing our other ‘juggling balls’ to land on the floor?
1. Strategize: The best tool is a clear plan. Use the tactics and platforms that generate the best results for your organization to succeed. In this case, it’s ok to “drop” the rest. In most cases, there are tools that help streamline your social media workflow.
2. Identify: Before you can really focus on the important things, you need to pinpoint distractions. Turn off alerts from Facebook and Twitter . If you get the urge to be distracted, take note, pause and return to your task. Hold yourself accountable to stay away from social media when you know that you should be concentrating your efforts in other areas of your work.
3. Socialize: social media requires active listening. It’s not about posting a clever tweet or spamming. In order to continually see growth, don’t forget to make time to meet new people on Twitter, leave comments on new blogs and add Facebook friends. Build time in your daily schedules for expanding your network, too.
4. Be Consistent: Whatever time you can allocate to social media, make it count. The point is not to give up, but keep your presence visible and genuine. Checking social media, for a limited amount of time in the morning, noontime and in the afternoon before the end of day is a good recipe.
5. Share: This is a tough one. Rather than try to continue to juggle alone, try passing some of the responsibilities or sharing with a co-worker. With social media, sharing can actually have a positive ROI. Others in your organization can help increase the number of posts by finding their groove at different times than yours.
Has social media been added to your juggling routine? If you’re spending too much time on social media marketing and not seeing a return on your investment, it’s time to reevaluate your strategy.
Take control of your day and get more done! Be accountable and in charge of your time.
Mordecai Holtz is an experienced nonprofit professional in the fields of community organization, program development, administration and management for almost 8 years. Mordecai is well versed in social media and enjoys consulting with small businesses and nonprofit organizations to reach their fullest online potential. Follow Mordecai by reading his blog noholtzbarred.com or on twitter@mordecaiholtz.
More posts from NPO Week at Pixel/Point Press:
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