Autoresponders 101: Your first steps into Email Newsletter Marketing

email newsletter autoresponder marketingAn autoresponder is a basic piece of software using in email marketing. It is a program that automatically sends a set of email messages, at fixed intervals, to a particular email address. In practice, when we talk about an email autoresponder program, we are referring to software that also manages email lists and subscriptions, in addition to the autoresponder functionality. These programs also offer design capabilities and analytics on the emails, such as which ones were opened, when they were opened, and which links inside the emails were clicked by the user. [Read more…]

Popping the Question: Is Your Audience Engaged?

engagement-social-mediaIn the world of digital marketing, reaching out to fans, followers and connections via social media platforms is a basic, everyday requirement. But how do you measure who is connecting to your shout into the void? The answer is: engagement. [Read more…]

What The Best SEOs Have Up Their Sleeves – Tips and Tricks

seo-tips-tricks-smx-israelEarlier this year I attended  the annual SMX Israel conference.  The most “nuts and bolts” session that I attended was “SEOs Give Up Their Best Ideas.” This session was designed to simply provide a rapid-fire supply of search marketing tips and techniques from top SEOs. I am happy to share some of my favorite tips from each speaker. [Read more…]