What The Best SEOs Have Up Their Sleeves – Tips and Tricks

seo-tips-tricks-smx-israelEarlier this year I attended  the annual SMX Israel conference.  The most “nuts and bolts” session that I attended was “SEOs Give Up Their Best Ideas.” This session was designed to simply provide a rapid-fire supply of search marketing tips and techniques from top SEOs. I am happy to share some of my favorite tips from each speaker. [Read more...]

Pinterest Case Study: How Etsy Finds the Needle in the Haystack

pinterest case study etsyIn this edition of “Why we love Pinterest, and why you should too,” we’ll look at how Etsy has used the platform to grow, engage people and ultimately, make more money for their individual sellers.

Etsy is an online marketplace in which artists from around the world can sell their wares. Representing thousands of artists from hundreds of countries, the sheer number of products available is overwhelming. Although most of us work on a much smaller scale, Etsy has been held up as a business that is using Pinterest successfully. What can we learn from their example? Let’s look at this Pinterest case study. [Read more...]

Power to the People – Joanna Lord on the ‘Loyalist Advantage’

This year’s KahenaCon in Jerusalem was an intimate gathering of about 250 marketers, offering some star power from home and abroad, including Eitan Chitayat of Natie, Kate Morris of Distilled and Adam Melson of SEER Interactive.

joanna lord big door marketing kahenacon

Joanna Lord of BigDoor and Ari Nahmani of Kahena Digital Marketing during the Q&A portion of “The Loyalist Advantage” Photo by Netanel Tobias

The keynote featured Joanna Lord, CMO of BigDoor in Seattle, who spoke on “The Loyalist Advantage.” She deftly profiled today’s consumers, and why it’s vital for brands (and marketers) to seize the opportunity to follow their lead and provide content that matches their behavioral changes. [Read more...]