Very often, when people talk about PPC (Pay Per Click) advertising, they think that it synonymous with Google AdWords advertising. In reality, there are many more types and options of PPC advertising – perhaps I’ll cover them in another post. But certainly, when it comes to PPC on search engine results pages (SERPs), Google AdWords is the one that most users and advertisers think of first and are most familiar with.
Although Google AdWords is the leader on almost all counts, its closest competitor, Bing’s Ads (Previously Microsoft AdCenter), should not be totally disregarded. Here are 5 reasons why you should consider spending your PPC advertising dollars on Bing Ads. [Read more...]