News and metrics from Facebook always put digital marketers in a tizzy, because our love-hate relationship with this free (or paid, if you want your target market to see your page posts) platform is deep and abiding. See what’s making waves now on Facebook.
Video Killed the Radio Star
Not exactly radio, but the former darling of Facebook was photo posts, which tended to have better organic reach than text-only or link posts. But in the past five months, videos have vanquished the Facebook universe – and in a shocking reversal, sent photo posts tumbling to the bottom of the heap. [Read more…]