Two sessions at the 2015 KahenaCon Inbound Marketing Conference addressed videos, why they are taking center stage and how to take advantage of their (seemingly never-ending) popularity. Phil Nottingham, of Distilled, discussed strategy for video in his keynote, and Glide’s Sarah Snow gave some in-depth insights about how to create meaningful video content – and why you would want to. [Read more…]
Reporting is a task that can easily become a time-suck, especially if you are trying to streamline data from multiple sources, platforms and graphic styles. As the analytics and reporting specialist here at Pixel/Point Press, I was eager to explore different tools that could help automate and streamline the routine reporting process we provide for clients, while creating an eye-catching report. [Read more…]
News and metrics from Facebook always put digital marketers in a tizzy, because our love-hate relationship with this free (or paid, if you want your target market to see your page posts) platform is deep and abiding. See what’s making waves now on Facebook.
Video Killed the Radio Star
Not exactly radio, but the former darling of Facebook was photo posts, which tended to have better organic reach than text-only or link posts. But in the past five months, videos have vanquished the Facebook universe – and in a shocking reversal, sent photo posts tumbling to the bottom of the heap. [Read more…]