Today’s Top Social Analytics Reporting Tools Examined

tool-kitReporting is a task that can easily become a time-suck, especially if you are trying to streamline data from multiple sources, platforms and graphic styles. As the analytics and reporting specialist here at Pixel/Point Press, I was eager to explore different tools that could help automate and streamline the routine reporting process we provide for clients, while creating an eye-catching report. [Read more…]

Reach and Relevance: Catch Up With Facebook

News and metrics from Facebook always put digital marketers in a tizzy, because our love-hate relationship with this free (or paid, if you want your target market to see your page posts) platform is deep and abiding. See what’s making waves now on Facebook.

Video Killed the Radio Star

A glance back to what was popular in years past. On social media platforms, performance can change drastically in just a few months.

A glance back to what was popular in years past. On social media platforms, performance can change drastically in just a few months.

Not exactly radio, but the former darling of Facebook was photo posts, which tended to have better organic reach than text-only or link posts. But in the past five months, videos have vanquished the Facebook universe – and in a shocking reversal, sent photo posts tumbling to the bottom of the heap. [Read more…]

Why Google’s Link Building ‘News’ Changes Nothing

The SEO and link building world is abuzz this week after Google’s John Mueller mentioned in a Google Hangout that link building should be avoided, as it can do more harm than good.

From the hangout:

“That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier. We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.” [Read more…]