Reach and Relevance: Catch Up With Facebook

News and metrics from Facebook always put digital marketers in a tizzy, because our love-hate relationship with this free (or paid, if you want your target market to see your page posts) platform is deep and abiding. See what’s making waves now on Facebook.

Video Killed the Radio Star

A glance back to what was popular in years past. On social media platforms, performance can change drastically in just a few months.

A glance back to what was popular in years past. On social media platforms, performance can change drastically in just a few months.

Not exactly radio, but the former darling of Facebook was photo posts, which tended to have better organic reach than text-only or link posts. But in the past five months, videos have vanquished the Facebook universe – and in a shocking reversal, sent photo posts tumbling to the bottom of the heap. [Read more…]

Why Google’s Link Building ‘News’ Changes Nothing

The SEO and link building world is abuzz this week after Google’s John Mueller mentioned in a Google Hangout that link building should be avoided, as it can do more harm than good.

From the hangout:

“That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier. We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.” [Read more…]

Pinterest Case Study: Buzzfeed’s Source of Serious Traffic

With more than a quarter of a million followers, Buzzfeed's Pinterest following drives serious traffic to the site

With more than a quarter of a million followers, Buzzfeed’s Pinterest following drives serious traffic to the site

If you spend any time online, you’re probably familiar with Buzzfeed, a great source of timely articles, fun videos and quizzes. But did you know that, according to Buzzfeed’s VP of Growth and Data, Dao Nguyen, “Pinterest is BuzzFeed’s second largest social network referrer”? (Pinterest for Business) [Read more…]