Pinterest Case Study: Buzzfeed’s Source of Serious Traffic

With more than a quarter of a million followers, Buzzfeed's Pinterest following drives serious traffic to the site

With more than a quarter of a million followers, Buzzfeed’s Pinterest following drives serious traffic to the site

If you spend any time online, you’re probably familiar with Buzzfeed, a great source of timely articles, fun videos and quizzes. But did you know that, according to Buzzfeed’s VP of Growth and Data, Dao Nguyen, “Pinterest is BuzzFeed’s second largest social network referrer”? (Pinterest for Business) [Read more…]

Setting Realistic Expectations for Social Engagement with Benchmarking

benchmarking-social-media-metricsBeginning a new enterprise is always exciting! Whether you’ve taken on a new client, are joining a project already in progress, or are starting from scratch, you probably have expectations about what kind of growth you anticipate. (But wait, did you first identify your digital marketing goals?)

We’ve already discussed engagement – or how to tell if you’re reaching your fans and followers. You can plot your progress as the months go by, to see if you’re gaining an audience and if they’re interacting with your posts and messages. [Read more…]

Your Social Marketing Strategy: Execution and Measurement

social media strategy

In our post last week, we provided key questions to ask before embracing social media for your company and showed you how to assess which business and marketing objectives you should support with social marketing. This week, we’ll show you how to complete your plan, implement metrics to measure performance, execute your strategy and assess your successes and opportunities for improvement. [Read more…]