In the last post of our Art of B2B Blogging series, we discussed finding the best blog source material for writing fresh and relevant blog content. This week, we’ll focus on our B2B blogging best practices.
Don’t Waste Your Readers’ Time
This golden rule of all content marketing is simple but powerful: Don’t waste your readers’ time. Don’t rehash tired themes and ideas that your competitors have already reposted dozens of times. It’s a good idea to plug into industry conversations—but it is important to find a unique angle and message. [Read more…]