Pixel/Point Press | social media & SEO
make the most of your web presence
On February 1, I enjoyed watching a PowerPoint presentation on LinkedIn statistics and demographics. You can see how the membership breaks down along age, gender, title and geographic lines. I was a little saddened to see that the Middle East has a much larger presence among men on the network.
From Amodiovalerio Verde’s presentation, you can learn a lot about who’s using LinkedIn worldwide.
What struck me was the image from his presentation – in the Middle East, we’re rather blue. And it got me to thinking, I wonder if Israel, as a separate segment, is the same way?
As a result, we went through and compiled the statistics for Israel alone. There are more than twice as many men as women on LinkedIn that have designated Israel as their location. That said, it would appear that many people do not disclose their gender or age.
The statistics are far from flawless, but at least they give us a peek within the system to see who’s using it.
I hope you enjoy our short demographic look at LinkedIn’s Israeli users. We’d love to hear your feedback.
The numbers are generated using LinkedIn’s advertising platform.
We also hope to do the same statistical reporting for Facebook soon. Enjoy the presentation and feel free to share!
We’ve had a large number of requests as of late to build new home bases for our clients on the web. Usually, this means either a new or redesigned website.
Strangely, we’re seeing an increasing number of clients wanting only a customized Facebook page. Having mulled over the pros and cons several times in the past few weeks, I thought it was time to cover those issues here.
Facebook pages allow for a great deal of customization using any number of tools, whether it’s a purchased solution like those at HyperArts or Involver or a Static FBML custom tab. Facebook allows page owners to direct visitors to a different tab depending on whether or not they are a fan of the page. Page owners can also “reveal” new tabs and information when users become a fan of the page – another little technique to encourage visitors to convert. [Read more...]