To kick off our series on The Art of B2B Blogging, we discussed the importance of building a content calendar. Once you have the calendar in place, your next challenge is to write fresh and relevant B2B blog content.
Beginning the writing process for B2B blog content can go two ways:
- You have a clear angle and messaging that you want to get a across and you find the background material to support it.
- You found a great article that you want to blog as a reaction post or just a general informative post. You figure out the angle and messaging based on the source material.
Either way—messaging and angle are key for any kind of post you write. It shouldn’t take long for the reader to figure out what you’re trying to say and where you’re going with it. If that’s not clear within the first few sentences of a post, you’ll lose the reader. [Read more…]