Crowdfunding is a popular way for startups to raise money to launch their businesses. But the real challenge begins after a successful fundraising round. Funded startups often hit a bump in the road which delays progress and delivery of goods. When it happens, disgruntled customers take to the web and complain, tweeting about their disappointment or posting angry comments on the company Facebook page. What can you do to mitigate damage when you miss a deadline? Here’s how to weather the storm when you have to break bad news to your supporters. [Read more…] about How To Manage a Crowdfunding Crisis: Do’s and Don’ts
Digital Marketing News Blog by Pixel/Point Press
Marketing departments the world over are wrapping up their plans and projections for 2017. For digital marketing directors, the focus is on securing the resources to realize those plans.
But with only a couple weeks to go, it’s smart to set aside a chunk of time before holiday vacations to tackle a few action items. Complete these tasks now to put your digital marketing on solid footing long after the New Year’s Champagne is gone. [Read more…] about Five To-Dos to Begin Now So Your Digital Marketing Thrives in 2017
Last week, we covered three ways to evaluate your posts to find your top content. Now that you’ve narrowed down your 2016 blogs to find the best, it’s time to breathe some life back into those posts. Our goal is to revive old posts from your top content in a scalable way with as much automation as possible. Thanks to HootSuite’s bulk composer, you can schedule a month’s worth of re-promotion in a few minutes. [Read more…] about How to Revive Old Posts Using HootSuite
As 2016 winds down, it’s a great time to evaluate your blog’s performance to identify your top content.
Why Focus on Past Top Content?
Identifying your top content on an annual basis informs your content marketing decision making process. Digging a little deeper helps you understand trends in your industry, focus areas on which you’re a leading authority and gauge interest levels of your audience. [Read more…] about Three Ways to Identify Your Top Content
Summer is almost here and everyone has vacation on the brain! How do you like to pack for your getaway? Are you the type to throw a toothbrush, a few t-shirts and some changes of underwear in a pack and hop on a plane? Or do you like to plan for every kind of weather and event scenario and pack accordingly?
Mobile first design forces you to prioritize your content. You simply can’t cram everything onto a small screen. [Read more…] about Why Your Site Needs Mobile First Design