Last week, we covered three ways to evaluate your posts to find your top content. Now that you’ve narrowed down your 2016 blogs to find the best, it’s time to breathe some life back into those posts. Our goal is to revive old posts from your top content in a scalable way with as much automation as possible. Thanks to HootSuite’s bulk composer, you can schedule a month’s worth of re-promotion in a few minutes. [Read more…] about How to Revive Old Posts Using HootSuite
Digital Marketing News Blog by Pixel/Point Press
As 2016 winds down, it’s a great time to evaluate your blog’s performance to identify your top content.
Why Focus on Past Top Content?
Identifying your top content on an annual basis informs your content marketing decision making process. Digging a little deeper helps you understand trends in your industry, focus areas on which you’re a leading authority and gauge interest levels of your audience. [Read more…] about Three Ways to Identify Your Top Content
Summer is almost here and everyone has vacation on the brain! How do you like to pack for your getaway? Are you the type to throw a toothbrush, a few t-shirts and some changes of underwear in a pack and hop on a plane? Or do you like to plan for every kind of weather and event scenario and pack accordingly?
Mobile first design forces you to prioritize your content. You simply can’t cram everything onto a small screen. [Read more…] about Why Your Site Needs Mobile First Design
Never one to leave good enough alone, in the past couple of months Facebook has instituted some changes for owners and administrators of business pages, including page sharing options. Let us bring them to your attention, so you can exercise caution while using Facebook as a page.
Default: Self or Page?
From a functionality perspective, the biggest change is having to work much harder to perform as the business page. But nothing has been lost, as Andrew Hutchinson points out in Social Media Today: “It’s important to underline that no functionality has been lost in this update. Everything you used to be able to do under the old Page login system, you can still do. You’ll just need to re-adjust your process.” [Read more…] about How to Avoid the Pitfalls of Facebook Page Sharing Options
Good news for those data junkies out there! Google Analytics is now more integrated with Google Search Console (formerly known as Webmaster Tools).
To take advantage of this new feature, you need to confirm that your Google Analytics account is set up for data sharing with Search Console. Google provides instructions for how to do this. Please note that Search Console hasn’t been implemented across the board, so it may still be called Search Engine Optimization in your Google Analytics menu. [Read more…] about Google Analytics Now Integrated with Search Console
A special “cross-pollinating” post today! With the input of the Pixel/Point Press team, I pitched some burning questions about online community building to an expert who approaches it from a different angle. Dr. Anita Blanchard is a professor at the University of North Carolina-Charlotte who specializes in organizational psychology and online communications.
Blanchard has been at the intersection of tech and psychology for much of her career. Formerly a statistical analyst for Fortune 100 companies, she went on to earn post-graduate degrees in psychology. She began blogging in 2002. I got to know Blanchard through her dearly departed Salon blog, And Baby Makes Seven, and as a result can recite the names of her pets, children and hobbies. (Some of the pets preceded the children.)
My questions for Dr. Blanchard ran along two tracks – first, how brands can foster a sense of community, and secondly, the how the personal and professional intersect in the age of social media. [Read more…] about Authenticity and Accessibility: How to Build a Community Online
The folks at Pinterest have been busy! Since the beginning of 2016, they’ve altered their algorithm, changed their affiliate link policy, overhauled their mobile platform and instituted a new design format.
One impact of February’s algorithm change is that what we see on our feed has become less up-to-date based on our recent searches. It also results in our seeing only high-performing pins from the boards we follow, rather than all pins. Australian digital marketer Kate Cook says, “People use Pinterest to ‘save’ aspirational, inspirational and motivational content to review later. But the things that I found inspirational and motivational two years ago, simply are no longer relevant to me.” [Read more…] about Pinterest Shakes Up Algorithm, Affiliate Links and More
Rolled out in late 2013, LinkedIn Showcase Pages allow organizations to share targeted content with a more focused audience. Brands highlight specific niche verticals or business units by creating a Showcase Page, which are accessible via the main LinkedIn Company Page. (There can be up to 10 Showcase Pages per Company Page.)
Showcase Pages have followers, the same as Company Pages, meaning that companies can cater to users who have shown interest in a specific topic. But the similarities end there! [Read more…] about Use LinkedIn Showcase Pages to Direct Niche Content to Targeted Users