Why Google’s Link Building ‘News’ Changes Nothing

The SEO and link building world is abuzz this week after Google’s John Mueller mentioned in a Google Hangout that link building should be avoided, as it can do more harm than good.

From the hangout:

“That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier. We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.” [Read more…]

Pinterest Case Study: Buzzfeed’s Source of Serious Traffic

With more than a quarter of a million followers, Buzzfeed's Pinterest following drives serious traffic to the site

With more than a quarter of a million followers, Buzzfeed’s Pinterest following drives serious traffic to the site

If you spend any time online, you’re probably familiar with Buzzfeed, a great source of timely articles, fun videos and quizzes. But did you know that, according to Buzzfeed’s VP of Growth and Data, Dao Nguyen, “Pinterest is BuzzFeed’s second largest social network referrer”? (Pinterest for Business) [Read more…]

Setting Realistic Expectations for Social Engagement with Benchmarking

benchmarking-social-media-metricsBeginning a new enterprise is always exciting! Whether you’ve taken on a new client, are joining a project already in progress, or are starting from scratch, you probably have expectations about what kind of growth you anticipate. (But wait, did you first identify your digital marketing goals?)

We’ve already discussed engagement – or how to tell if you’re reaching your fans and followers. You can plot your progress as the months go by, to see if you’re gaining an audience and if they’re interacting with your posts and messages. [Read more…]