So you’ve decided your company needs some social media exposure. Great! Before you start spending time and money on your company Facebook or LinkedIn pages, we suggest you take the time to define your digital marketing goals and strategy.
Social media marketing is not only about tweets and blog posts – although those can be key digital marketing vehicles; it’s also about identifying fundamental business objectives and defining the best ways in which social media can help you achieve them. Taking the time initially to clarify and map out your approach means wasting less time and money later on, when you may realize all the work you’ve put into your blog or tweets isn’t doing much for your company’s bottom line. [Read more…]