Power to the People – Joanna Lord on the ‘Loyalist Advantage’

This year’s KahenaCon in Jerusalem was an intimate gathering of about 250 marketers, offering some star power from home and abroad, including Eitan Chitayat of Natie, Kate Morris of Distilled and Adam Melson of SEER Interactive.

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Joanna Lord of BigDoor and Ari Nahmani of Kahena Digital Marketing during the Q&A portion of “The Loyalist Advantage” Photo by Netanel Tobias

The keynote featured Joanna Lord, CMO of BigDoor in Seattle, who spoke on “The Loyalist Advantage.” She deftly profiled today’s consumers, and why it’s vital for brands (and marketers) to seize the opportunity to follow their lead and provide content that matches their behavioral changes. [Read more...]

Google’s John Mueller on Mobile, Spam and Not Provided: SMX Israel Closing Keynote

John Mueller of Google Switzerland gave the closing keynote at SMX Israel, explaining the responsibilities of both Google and webmasters alike. In order to improve search quality while discouraging spammers, Google’s changing algorithms have been moving in the direction of favoring good content and good sites. Despite the 2013 Hummingbird update to Google, which he clarified was not a penalty, Mueller said: “We’re still manually fighting spam.” [Read more...]

AdWords Enhanced Campaigns: Using Context to Determine Intent

For those of you who do not use Google AdWords, you may not have realized that July 22, 2013, represented a huge shift! Google AdWords was put to bed and in its stead, Google rolled out “Enhanced Campaigns.”

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Enhanced Campaigns example

ophir cohen, universal mccann searchAs Ophir Cohen of Universal McCann Search explained, the new campaigns allowed a system with which to unify all of your campaigns into one. Meaning a single campaign that allows you to target both computers and mobile devices. [Read more...]