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Get Started: Five blog post ideas to market your small business

November 17, 2010 By Leave a Comment

Image credit: techiemania.com

When you decide to dive into blogging, the plain white screen in front of you can be a bit intimidating.

What should I say? How do I start? Do people really want to read about that?

Good question. A good blog will look different after six months. It’s a development process. You’re in infancy now, you’ll go through a gawky teen period with every conceivable social bookmarking icon and changing themes as often as your retainer color, and evolve into a functioning adult. [Read more...]

Filed Under: social media, tips and tricks, tutorials Tagged With: , , ,

Fall web marketing courses from Pixel/Point Press

September 15, 2010 By Leave a Comment

Have a website that needs marketing? Need to learn more about social media marketing? Want to know more about how to optimize your site for Google rankings? Would you like to build and manage your own site in WordPress? Join us in October and November to hone your skills on marketing and the web.

Registration is first come, first served – course sizes are limited to ensure enough attention to student questions. All courses are taught in English. For more information or to register, please visit our website or contact us at kelli@pixelpointpress.com.

If you would prefer to host a course for your company or organization onsite or prefer private tutorials, please contact us at kelli@pixelpointpress.com to make arrangements. [Read more...]

Filed Under: classes, search engine optimization, social media marketing, wordpress

HootSuite launches premium accounts

August 12, 2010 By Leave a Comment

HootSuite, one of the most popular social media dashboards, launched tiered premium services on Wednesday. New accounts will be asked to choose from one of five levels – from free to $99 a month.

hootsuite premium, hootsuite enterprise, social media dashboard

HootSuite also launched an enterprise version of the software priced at $1500 a month. Branded URLs using the ow.ly service will now cost users between $49 and $499 a month depending on the service plan chosen. [Read more...]

Filed Under: social media marketing Tagged With: ,

Facebook page tabs to shrink to 520 pixels wide while boxes disappear

August 11, 2010 By 2 Comments

Change is coming to Facebook pages. Again. On August 23, Facebook is eliminating boxes (and their corresponding tabs) from pages and taking the width of custom tabs down to 520 pixels. The goal is to “simplify navigation for users, reduce complexity for developers, and enable us to build the next generation of tools.” Let’s take a look at these two first.

Bye Bye Boxes

As part of the developer roadmap announced in Oct. 2009, Facebook is removing “the ‘Boxes’ tab, boxes on profiles and Pages, and application info sections” from Facebook pages. The change will become effective on Aug. 23. Boxes were an easy way to add a “catchall” tab to your Facebook page – whatever didn’t merit one of the other six spots (or, really, four spots when you consider that the wall and info tabs are permanent) could be added as a box to your boxes tab. It also improved the likelihood that a user would see the content buried under your tabs. [Read more...]

Filed Under: facebook fan pages

Three tips before you create your Facebook page

June 30, 2010 By 1 Comment

facebook fan page tips, facebook fan page tutorial, facebook fan page how to, create facebook fan page, facebook pages for business, change facebook page nameFacebook pages for business are a useful marketing tool. Their benefits range from increased interaction with fans, a way to offer avid customers unique content and deals and overall branding that can help your product or service spread virally with the help of happy clients. A recent study has gone as far to attach a dollar value to each fan for consumer brands on Facebook – $136.

Unfortunately, many of Facebook’s tools aren’t as well documented as many marketers would like. While there are myriad choices for improving your Facebook page and brand strategy, avoid these three stumbling blocks before you begin.

Choose your name carefully – you can’t change it later

What’s in a name? A lot – especially when it comes to dominating Facebook search for key terms. As Nathalie Klein reminded me after a related Facebook page post, you can’t edit the name of your Facebook page. Once it’s created, your only options are deleting the original page (and losing all of your fans) and creating a new one. Take a minute to choose carefully when registering the new page. [Read more...]

Filed Under: social media 1-2-3
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