classes | Pixel/Point Press | social media & SEO

Summer web marketing course schedule released – register now

June 28, 2010 By Kelli Brown Leave a Comment

Need to learn more about social media marketing? Want to know more about how to optimize your site for Google rankings? Would you like to build and manage your own site in WordPress? Join us in July and August to hone your skills on marketing and the web.

Registration is first come, first served – course sizes are limited to ensure enough attention to student questions. All courses are taught in English. For more information or to register, please visit our website or contact us at kelli@pixelpointpress.com.

Pixel/Point Press is offering six courses this summer:

Multi-session courses:
- Social Media Marketing
- Search Engine Optimization
- Hands-On WordPress 3.0

Single-session quick courses:
- Google Analytics
- Email Newsletter Marketing
- LinkedIn and Blogging for B2B Marketing

Social Media Marketing
Jerusalem: 9 a.m. to noon, July 29, Aug 5, 12
Herzliya: 9 a.m. to noon, July 27, Aug. 3, 10
Cost: NIS 550 +VAT, early bird price NIS 475 +VAT (registration must be received and paid by July 15)
Want to make the most of your web presence? Are you a new oleh looking for a job? Have a small business but need help finding clients? Join us to learn more about using the social media tools available today to market yourself or your business. View the complete course outline.

Search Engine Optimization
Jerusalem: 9 a.m. to noon, Aug. 16, 23, 30
Herzliya: 9 a.m. to noon, Aug. 17, 24, 31
Cost: NIS 750 +VAT, early bird price NIS 675 +VAT (registration must be received and paid by Aug. 1)
In today’s business market, having a well-designed engaging website is only part of the challenge. Learn how to improve the ranking of your site in Google and elicit more traffic from your targeted market of potential clients and influencers. Our search engine optimization (SEO) course will teach you the simple technical changes that provide the most improvement and help you tailor your marketing message to convert clients coming to your site through search.
Unlike other courses, this course caters to marketing executives, small business owners and consultants – all technical jargon will be explained thoroughly so that participants will be able to implement the suggestions given on their own. No prior web development or design knowledge is required. Visit the complete course outline.

Hands-On WordPress 3.0
Jerusalem: 9 a.m. to noon, July 28, Aug. 4, 11, 18
Herzliya: 9 a.m. to noon, July 19, 26, Aug. 2, 9
Cost: NIS 1100 +VAT, early bird price NIS 975 +VAT (registration must be received and paid by July 11)
Learn how to build and manage a website using the robust tools and options provided by the WordPress content management system. All participants will leave the course with a fully-functional website and the skills to maintain and expand it.
This four-session course is a hands-on approach to learning the content management system. Each three-hour session will balance time for presentation and explanation of the tools while allowing students time to experiment and ask questions as they arise. This course is geared toward:
- Small business owners needing to develop and maintain their own site
- Marketing managers needing to contribute to and maintain a company blog site in WordPress
- Individuals looking to expand their knowledge and skill set with a content management system
Visit the complete course outline.

Google Analytics
Jerusalem: 9 a.m. to noon, Aug. 25
Cost: NIS 250 +VAT, early bird price NIS 200 +VAT (registration must be received and paid by Aug. 12)
Learn how to interpret and customize reports from Google Analytics to understand what your web and search traffic mean to your business.

Email Newsletter Marketing
Jerusalem: 9 a.m. to noon, Aug. 19
Cost: NIS 250 +VAT, early bird price NIS 200 +VAT (registration must be received and paid by Aug. 7)
From templates to reports, learn how to build and manage email newsletter marketing campaigns. This course covers the pros and cons of several of today’s most popular tools and introduces best practices for email newsletters.

LinkedIn and Blogging – Strategy for B2B Marketing
Jerusalem: 9 a.m. to noon, Aug. 26
Cost: NIS 250 +VAT, early bird price NIS 200 +VAT (registration must be received and paid by Aug. 12)
Learn how to build a successful blog and social media strategy that caters to the needs of business to business marketing.

Classes are taught by Kelli Brown, a web developer and graphic designer with 10 years of experience in web design, search engine optimization and web marketing. She has taught hundreds of social media students across Israel. Her successes in social media over the last five years began with blogging and continue with the latest tools – including Facebook, LinkedIn and Twitter.

Filed Under: classes

Visit Pixel/Point Press at the Modiin Business Fair on Friday

October 15, 2009 By Kelli Brown Leave a Comment

Pixel/Point Press is pleased to be participating in the Modiin Business Fair at Azrieli Mall on Friday.

We will be offering free, 15-minute consultations to help you explore how social media might fit the marketing needs of your business. Please contact us via email at kelli@pixelpointpress.com to let us know when you’d like to meet – we will be available from 9 a.m. to 1 p.m. – or drop by our table to find an open slot.

Stop by to take part in a tweetorial as well – a brief tutorial about Twitter – and learn more about our upcoming classes.

We look forward to seeing you and learning more about your business!

If you can’t attend the fair, you might consider one of our upcoming classes – Hands-On Twitter and Facebook on Oct. 25. A few spots remain in each class – take both for NIS 400 plus VAT.

Filed Under: classes, social media, social media marketing, tips and tricks Tagged With: business, consultation, fair, free, Israel, modiin

Two new classes – Hands-On Twitter and Facebook on Oct. 25

October 11, 2009 By Kelli Brown 1 Comment

After teaching more than a dozen classes across Israel on social media marketing, we’re happy to be able to follow up on the most common requests our students made – hands-on classes that specialize in Twitter and Facebook.

Join us for hands-on classes with two of today’s most popular social media tools. These two-hour quick courses will walk you through, step-by-step, the social networking facets you need to begin reaching out on the Web.

Registration is first come, first served – class sizes are limited to ensure individual attention and time for questions. If the courses fill as quickly as our SMM classes, we’ll offer additional classes – let us know if a different time or location might suit you.

For more information or to register, please contact us at kelli@pixelpointpress.com.

Location:

Both classes will be held at JBS Business Class in Talpiot, Jerusalem. Directions are available here.

Date and Time:

Sunday, Oct. 25
Hands-On Twitter: 12:30-2:30 p.m.
Hands-On Facebook: 2:40-4:40 p.m.

Cost:

NIS 225 +VAT for either course; take both for NIS 400 +VAT

Details:

Classes are taught in English
Participants need a laptop – Internet access is provided
You will receive a cheshbonit mas

Hands-On Facebook:

Settings: Account, Privacy and Applications
Profile and Inbox: Custom URLs, sharing content and etiquette
Applications and Features: Photos, Videos, Groups, Events, Notes, Links, Credits, Chat, Pages, Real-time search
Marketing: Ads, Pages, Connect, Business Accounts, What is FBML?
Facebook Lite: Which one should you use?
Help: Troubleshooting your Facebook problems

Hands-On Twitter:

Your account: Your username, real name, profile, image, background, link to your site, etiquette
Follow: Blogs, importing e-mail addresses, search, third-party referrers
Get followed: Sharing content, asking questions and answering others
Learn the lingo: Retweets and via, hashtags, direct messages, favorites, blocking
Make it easy: Using third-party apps to tweet, group and track your traffic
Help: Troubleshooting and mistakes to avoid

Both classes will be taught by Kelli Brown of Pixel/Point Press.

Please contact us at kelli@pixelpointpress.com for more information or to register for classes.

Filed Under: classes, social media, social media marketing Tagged With: class, facebook, Israel, jerusalem, learn, tutorial, twitter

Coming in September: Social media marketing classes and more

August 11, 2009 By Kelli Brown Leave a Comment

After a whirlwind month of finishing projects and moving into our new offices (pictures to come as soon as we finish painting!), we’re happy to announce some of the cool things we have planned starting in September.

Back by popular demand is our Social Media Marketing class. Our first class will be held in Jerusalem starting on September 3.

This is a popular class so please reserve your spot as soon as possible. This time we are meeting at the beautiful JBS Business Class Center in Talpiot, Jerusalem. For anyone who missed a session from a previous class, please note that on your RSVP.

Date: Thursdays, September 3, September 10, and September 17

Time: from 9 am until 12 noon

Location: JBS Business Class; http://www.jbsbusinessclass.co.il/

Address: Hataasiya 8; 4th Floor; Talpiot; Jerusalem

Directions: The office is at Hataasiya 8. Hataasiya Street is the extension of Yad Harutzim after the Achim Yisrael mall. The building has an electrical appliance store on the ground floor called Traklin and an Orange office. The entrance to the office part of the building is on the right side – look for a big statue of a lion in a glass case. Go down the path, into the building and take the elevator to the 4th floor. Make a left and then a right when you get off the elevator.

Do you want to learn how to make the most of your presence online? Need help starting (or customizing – or promoting) a blog or Web site?
Consider joining us for three sessions to build your Web profile, reach new clients, and market yourself using free tools.

Cost for all three sessions is NIS 350. We’ll meet once a week a for three weeks.

Session 1: An Introduction to Social Media

Starting a blog
Using Facebook and LinkedIn for professional networking
Using Facebook, LinkedIn and Twitter for marketing
Tips and tricks to get started quickly and effectively
hree ideas you (and your competition) haven’t tried yet
What not to do – common mistakes and how to avoid them

Session 2: Promoting your Social Media Efforts

How to promote a blog
RSS/Social bookmarking
SEO – Crafting effective headlines and tags, using XML sitemaps
Facebook groups and fan pages, LinkedIn user groups, Twitter tweets, FriendFeed

Session 3: Advanced Social Media Techniques

Creating custom blog templates
Developing Facebook apps
Plugins and more – bringing it all together
What’s next? Staying ahead of the curve
What to do when that’s not enough to beat your competition

I will be teaching the classes and am happy to answer any questions. I have several years of experience using open source tools for Web design and development, SMM and SEO.

After our social media marketing course comes to a close, we’d like to fulfill requests for two other classes: Using WordPress as a CMS and Creating Custom WordPress Templates. If you’re interested in these classes (or others), please let us know by dropping us a note at kelli@pixelpointpress.com or filling out the contact form below.
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Filed Under: classes, social media marketing, web development Tagged With: blog, class, cms, facebook, Israel, linkedin, rss, smm, social media marketing, twitter, wordpress

Upcoming social media marketing classes: Haifa and Netanya

May 28, 2009 By Kelli Brown Leave a Comment

Our next round of social media marketing classes are coming up in June!

We’re pleased to announce that Commtouch will be hosting us for three classes at their offices in Netanya. Class will be held on June 9, 16 and 23 from 10 a.m. to noon.

Our regular three-session course will be condensed into two classes in Haifa. Class will be held from 10 a.m. to noon on June 11 and 18.

Session 1: An Introduction to Social Media

Starting a blog
Using Facebook and LinkedIn for professional networking
Using Facebook, LinkedIn and Twitter for marketing
Tips and tricks to get started quickly and effectively
Three ideas you (and your competition) haven’t tried yet
What not to do – common mistakes and how to avoid them

Session 2: Promoting your Social Media Efforts

How to promote a blog
Lifecycle of your social media content
SEO – Crafting effective headlines and tags, using XML sitemaps
Facebook groups and fan pages, LinkedIn user groups, Twitter tweets

Session 3: Advanced Social Media Techniques

Creating custom blog templates
Developing Facebook apps
Plugins and more – bringing it all together
What’s next? Staying ahead of the curve
What to do when that’s not enough to beat your competition

Details:

Classes are taught in English
You do not need a laptop to attend
You will receive a cheshbonit mas

Cost:

NIS 250 for all three sessions
NIS 100 for a single session

To register for classes, please send your contact information and preferred course location to kelli@pixelpointpress.com.

From one participant:

I would just like to post a review on Kelli Brown’s Social Media Course that was originally advertised on Digital Eve.

So – what can I say? So far – So EXCELLENT.

Kelli held her first lesson in my lounge in Tel Aviv last Thursday and I would like to say that she more than exceeded my personal expectations. She had certainly done her homework and came very well prepared (projector and all) and delivered a very well thought out, professional presentation covering everything that she said she would in her original email.

I also would like to add that on a personal note, I found her unpretentious, down to earth manner to be nothing short of a breath of fresh air.

So, there you go – if any of you are interested in this course – in light of the first lesson that we received – I WARMLY recommend it and would even go as far to say it’s a MUST do for those that don’t want to get lost in the social media shuffle.

Best,
Jodie Clements
Marketing Communication Services

Filed Under: classes, social media marketing Tagged With: blog, class, commtouch, facebook, Israel, linkedin, search engine organization, seo, smm, social media marketing, twitter, wordpress

Summer web marketing course schedule released – register now

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