You can view the presentation here and I hope you’ll give your feedback.

From Amodiovalerio Verde’s presentation, you can learn a lot about who’s using LinkedIn worldwide.

What struck me was the image from his presentation – in the Middle East, we’re rather blue. And it got me to thinking, I wonder if Israel, as a separate segment, is the same way?

As a result, we went through and compiled the statistics for Israel alone. There are more than twice as many men as women on LinkedIn that have designated Israel as their location. That said, it would appear that many people do not disclose their gender or age.

The statistics are far from flawless, but at least they give us a peek within the system to see who’s using it.

I hope you enjoy our short demographic look at LinkedIn’s Israeli users. We’d love to hear your feedback.

The numbers are generated using LinkedIn’s advertising platform.

We also hope to do the same statistical reporting for Facebook soon. Enjoy the presentation and feel free to share!

I hope I hear from many of the participants again – there’s only so much one can cover in a short presentation, but I know this group has some fabulous opportunities when it comes to marketing themselves online.

If you’re interested in learning a little more about using social media as a tool for recruiting and retaining students, you can view my presentation below.

My presentation covered optimizing your Facebook page and website for Facebook search.

Enjoy!

I’m told that translators have some interesting challenges when it comes to marketing. Although companies regularly employ in-house translators to deal with localization, a big chunk of the market is handled by freelancers who own their own business. In many cases, the client doing the hiring cannot independently evaluate whether or not the work done is of a high quality, so it isn’t as easy as providing a portfolio of previous work. Often, clients don’t understand that translators have specific areas of expertise – much like marketing and technical writers – and that hiring someone isn’t as simple as finding someone who can read and write the languages in question.

So what works well? Having excellent references. Demonstrating your understanding of a particular market segment (think med tech, or legal, or software). Exhibiting superior communication skills – after all, a translator is hired to communicate on behalf of a client or company.

I hope my presentation can shed a little light on using today’s web tools. While this presentation has been tailored to the needs of freelance translators, I think many of the strategies and action items are relevant to professional service providers.

My presentation provided ideas and strategy for using web-based tools to compliment traditional methods when you’re searching for a job. It’s my opinion that many of our tried-and-true methods of reaching would-be employers have a web-based corollary.

To be sure, the elements involved take some skill, industry-specific knowledge and time, but I think they can play a role in our job search today.

I finished my presentation with tips to continue your personal branding when you find employment – cataloging achievements and building connections along the way.

You can view the presentation slides here. Nefesh B’Nefesh also videotaped the seminar, and I hope to make that available here on the blog shortly.

I gave a very short presentation as an introduction to social media marketing. My goal was to explain what it is, how it’s different from traditional and mass marketing approaches, how this particular market can use the variety of tools available and why social media works. The presentation is available below from slideshare.net and I hope you’ll give me your feedback in the comments and share it with anyone who might find the tips useful.

I was last on the docket to present and we were running a bit late, but was overwhelmed by the number of people who stuck around to hear me speak and asked great questions afterward. Presenting to such a receptive audience really is a delight.

This case study features RADVISION, an Israeli high tech company that is doing a brilliant job at leveraging their web presence with social media tools: blogs, Twitter and a web community. Their strategy allows them to cover both a B2B and B2C demographic at the same time, saving them precious marketing budget.

For those of you who weren’t able to attend, I’ve posted the presentation here for you to view, download or share. As always comments and feedback are welcome.

| Get your Presentation Pack

If I can finagle a little time later this week, I hope to add the mp3 file to the presentation to improve the experience for online viewers.

I’ll be presenting on how and why to use social media tools for marketing, as well as a case study of one company in Israel that has had great results in a business-to-business format.

PR Newswire invitation

The presenters look great! I hope to cover the basics of using social media for business:

• Corporate blogging: blog benefits, who should be blogging, what to post
• Twitter: benefits, how to use it, what makes Twitter different
• Web communities: user groups, forums, conditional knowledgebases – how to use them and what the potential benefits are
• All the rest: webinars, videos, newsletters and more

The amazing thing is that one Israeli company is already doing all of this and more – and they are doing it well. We’ll learn about their successes.

My hope is that all seminar attendees will go home with something they can implement, whether it’s one new idea or an entirely new strategy for marketing on the Web. There’s also a question and answer session after the presentations.

Look forward to seeing you there!