Introducing Social Media 1-2-3 – a new series of blog posts for social media beginners

Earlier this week, a friend challenged me to explain the premise behind social media marketing in three steps. After a short spiel, I realized it is possible to explain the basics in simple, easy-to-understand terms – and doing so might just help someone to take their first steps using a new tool or strategy.

While I strive in our classes to provide a wealth of knowledge in a very short time span, hoping to keep our students busy for several months after the classes end, I’m beginning to realize something: There’s a market for brevity.

To meet that growing need, I’m hoping to create a series of blog posts explaining how to get started in the wide worlds of social media networking and marketing. Topics will include:

  • Blogging
  • WordPress
  • Facebook
  • LinkedIn
  • Twitter
  • Third-Party Twitter apps: Seesmic, TweetDeck, Bit.ly and others
  • Making the most of RSS feeds

And more. I’m also hoping my regular readers will help me generate some more topics. My goal is to provide a new post every Tuesday until I’m stumped for topics.

In another new addition to the blog, I’m asking readers for questions about how to use social media, drafting a strategy, etc. With your permission, I’ll reply to these questions and more every Wednesday on the blog so that others can learn from your questions. To send me a question, please email at kelli@pixelpointpress.com.

As always, thanks for reading, commenting, subscribing and sharing our content with others!

How to learn the latest Web tricks? Turn to TV

It’s amazing how much the Web had changed learning. Those of us who would have needed a degree in computer programming a decade ago can now learn just about all we need to build a killer web site online.

We all know how video works online, but some companies have taken things a step further to make it easier for prospective and current clients to learn the ins and outs of their software. Let’s take a look at just a few of the resources out there to improve your skills – for SEO, WordPress and graphic design.

Google Webmaster Help channel on YouTube

Pick from more than a hundred great videos by the guys on the search engine team at Google. My personal favorites are those made by Google SEO leader Matt Cutts – they’re short, they’re witty and they give us insight on how to design our site to make the most of search engines.

WordPress TV

When it comes to blogging, nothing beats WordPress. But most people don’t even begin to realize the power of WordPress as a content management system. With the ability to create excellent custom templates, track traffic through Google Analytics and perform your own SEO with any number of plugins, there’s a whole lot of information to learn about WordPress.
WordPress TV provides short snippets of information – whether it’s an update from a WordCamp conference around the world or a challenge to create a specific site in a short period of time.

Adobe TV

If you’re involved in graphic design or web development, at some point in time, you’re probably going to use some Adobe software. Yes, you can jump through any number of hoops to build a site without Dreamweaver and open-source alternatives have many rivals for Photoshop. That said, for many of us, there comes a time when the maneuvering to save money on software ends up costing more money in lost time and productivity.
And let’s face it – there’s a certain amount of geeky pride involved in saying that you have CS4 Master Collection – even if you know you’ll never touch half of the applications in the suite.
When you buckle down and make the big purchase, it’s up to you to ensure that you’re using Adobe’s exceptionally powerful software to its best effect. Local user groups can help you with short seminars and tips and tricks, but when it comes to learning a program from scratch (the way the creators intended you to use it), nothing beats Adobe TV. The wide variety of videos available cover every ability level and every program. In addition, there are videos to inspire you – showing the works of others that came out of the software.