Fall web marketing courses from Pixel/Point Press

Have a website that needs marketing? Need to learn more about social media marketing? Want to know more about how to optimize your site for Google rankings? Would you like to build and manage your own site in WordPress? Join us in October and November to hone your skills on marketing and the web.

Registration is first come, first served – course sizes are limited to ensure enough attention to student questions. All courses are taught in English. For more information or to register, please visit our website or contact us at kelli@pixelpointpress.com.

If you would prefer to host a course for your company or organization onsite or prefer private tutorials, please contact us at kelli@pixelpointpress.com to make arrangements. [Read more...]

Ask P3: Using WordPress to build a website with a static home page

Answering your questions on social media, search engine optimization and wordpressI’ve had the pleasure of teaching a month-long course for small business owners and marketing executives that demonstrates, hands-on, how to use WordPress to build and manage a complete website. My students have some amazing projects and continue to amaze me with creative uses of WP’s content management tools and excellent questions about usability and SEO. I’d like to share a common question about WordPress.

I installed WordPress on my domain and added a template that gives my site the look and feel of a business, but my home page is still my most recent blog posts. How do I create a real home page?

It’s a common question when you start using WordPress as a full-out CMS instead of blogging software (or in conjunction with a blog). Although it’s been answered elsewhere, I’ll also cover it here.

Note: Some themes automatically shift your most recent blog posts to another page without taking the steps below, so you might want to check if your theme supports this option before you start working.

If your theme is a standard theme that defaults to recent posts, here’s how to create a static page for your home page. We’re using Mystique for this example.

Log into your WordPress dashboard. Under your Pages menu, click to add a new page. The WordPress editor opens.

We’ll create the home page first. Add a title and any content that you’d like to appear on the new, static home page.

Creating a static home page in wordpressWhen you’re finished, click publish. Of course, you can always make changes later.

Next up, let’s create a page to hold all of our blog posts.

Under your Pages menu, click to add a new page. The WordPress editor opens.

Add a title for your blog page – “blog” is a good choice, but you might also consider “recent news” or “latest updates” depending on how your target market feels about the credibility of the dreaded B-word.

Unless you want content to appear at the top of the blog page above the posts, you’ll want to leave this section of the site empty.Creating a blog page for your WordPress siteWhen you’re finished, click publish.

Now let’s tell WordPress which page goes where.

Selecting a static home page in WordPressUnder Settings, click Reading to display the Reading Settings for your WordPress site. The default setting is that the front page displays your latest posts. Instead, let’s click the radio button for a static page. We’ll set our front page to Home and our posts page to Blog (or whatever name we chose).

You can also change the number of posts the posts page will display (the default is 10) and the number of posts that will appear when folks subscribe to your RSS feed (again, the default is 10). You can show your RSS readers the full text of each blog post or a summary – there are pros and cons to both options, but we’ll save that for another blog post.

You can also change the encoding of your blog pages and feeds. Unless you know that you need to change it, you’re best leaving it set to UTF 8.

After saving our settings, let’s go to our site and see what we have.

Our new static home page in WordPressAnd now, let’s see what we get when we click on the Blog page.

Our new blog subdirectory page in WordPressLooks like we’re all set!

Delete extra home page link in WordPress themeBut, what if your theme has a link to Home hard-coded into the header? When you add a Home page, you might end up with two home links in the header. If we apply the Jarrah theme, we end up with two home page links.

Although there are a number of different ways to fix this, learning how to exclude pages from your navigation is a handy trick, and we’ll use it here.

In your Dashboard, click under Appearance > Editor. Click on the right-hand side to edit the header.php file.

Although every template is a little different, we’re looking for the part of the code where our theme creates our top navigation. Where our code says

wp_list_pages(‘title_li=&depth=2&sort_column=menu_order’);

we want to change it to

wp_list_pages(‘title_li=&exclude=’);

where we’ll add the page numbers that we want to exclude from our navigation. In this case, our home page is 2, so our code will read

<?php wp_list_pages(‘title_li=&exclude=2′); ?>

Remove home link from top navigationWe’ll save our changes and refresh our home page to see the change.

To determine what the page number of any given WordPress page (or post), you can mouse over the page link in the page editor. From the Dashboard, select Pages > Edit. When your list of pages loads, mouse over the page title link and the page number will appear in the bottom left of the browser window.

Page link preview in WordPress edit pagesOf course, if you’re not using SEO-friendly permalinks, you can just navigate to the offending page on your WordPress site, but you really should be using SEO-friendly links! That’s another post for another time.

Coming in September: Social media marketing classes and more

After a whirlwind month of finishing projects and moving into our new offices (pictures to come as soon as we finish painting!), we’re happy to announce some of the cool things we have planned starting in September.

Back by popular demand is our Social Media Marketing class. Our first class will be held in Jerusalem starting on September 3.

This is a popular class so please reserve your spot as soon as possible. This time we are meeting at the beautiful JBS Business Class Center in Talpiot, Jerusalem. For anyone who missed a session from a previous class, please note that on your RSVP.

  • Date: Thursdays,  September 3, September 10, and September 17
  • Time: from 9 am until 12 noon
  • Address: Hataasiya 8; 4th Floor; Talpiot; Jerusalem

Directions: The office is at Hataasiya 8. Hataasiya Street is the extension of Yad Harutzim after the Achim Yisrael mall. The building has an electrical appliance store on the ground floor called Traklin and an Orange office. The entrance to the office part of the building is on the right side – look for a big statue of a lion in a glass case. Go down the path, into the building and take the elevator to the 4th floor. Make a left and then a right when you get off the elevator.

Do you want to learn how to make the most of your presence online? Need help starting (or customizing – or promoting) a blog or Web site?
Consider joining us for three sessions to build your Web profile, reach new clients, and market yourself using free tools.

Cost for all three sessions is NIS 350. We’ll meet once a week a for three weeks.

Session 1: An Introduction to Social Media

  • Starting a blog
  • Using Facebook and LinkedIn for professional networking
  • Using Facebook, LinkedIn and Twitter for marketing
  • Tips and tricks to get started quickly and effectively
  • hree ideas you (and your competition) haven’t tried yet
  • What not to do – common mistakes and how to avoid them

Session 2: Promoting your Social Media Efforts

  • How to promote a blog
  • RSS/Social bookmarking
  • SEO – Crafting effective headlines and tags, using XML sitemaps
  • Facebook groups and fan pages, LinkedIn user groups, Twitter tweets, FriendFeed

Session 3: Advanced Social Media Techniques

  • Creating custom blog templates
  • Developing Facebook apps
  • Plugins and more – bringing it all together
  • What’s next? Staying ahead of the curve
  • What to do when that’s not enough to beat your competition

I will be teaching the classes and am happy to answer any questions. I have several years of experience using open source tools for Web design and development, SMM and SEO.

After our social media marketing course comes to a close, we’d like to fulfill requests for two other classes: Using WordPress as a CMS and Creating Custom WordPress Templates. If you’re interested in these classes (or others), please let us know by dropping us a note at kelli@pixelpointpress.com or filling out the contact form below.
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How to learn the latest Web tricks? Turn to TV

It’s amazing how much the Web had changed learning. Those of us who would have needed a degree in computer programming a decade ago can now learn just about all we need to build a killer web site online.

We all know how video works online, but some companies have taken things a step further to make it easier for prospective and current clients to learn the ins and outs of their software. Let’s take a look at just a few of the resources out there to improve your skills – for SEO, WordPress and graphic design.

Google Webmaster Help channel on YouTube

Pick from more than a hundred great videos by the guys on the search engine team at Google. My personal favorites are those made by Google SEO leader Matt Cutts – they’re short, they’re witty and they give us insight on how to design our site to make the most of search engines.

WordPress TV

When it comes to blogging, nothing beats WordPress. But most people don’t even begin to realize the power of WordPress as a content management system. With the ability to create excellent custom templates, track traffic through Google Analytics and perform your own SEO with any number of plugins, there’s a whole lot of information to learn about WordPress.
WordPress TV provides short snippets of information – whether it’s an update from a WordCamp conference around the world or a challenge to create a specific site in a short period of time.

Adobe TV

If you’re involved in graphic design or web development, at some point in time, you’re probably going to use some Adobe software. Yes, you can jump through any number of hoops to build a site without Dreamweaver and open-source alternatives have many rivals for Photoshop. That said, for many of us, there comes a time when the maneuvering to save money on software ends up costing more money in lost time and productivity.
And let’s face it – there’s a certain amount of geeky pride involved in saying that you have CS4 Master Collection – even if you know you’ll never touch half of the applications in the suite.
When you buckle down and make the big purchase, it’s up to you to ensure that you’re using Adobe’s exceptionally powerful software to its best effect. Local user groups can help you with short seminars and tips and tricks, but when it comes to learning a program from scratch (the way the creators intended you to use it), nothing beats Adobe TV. The wide variety of videos available cover every ability level and every program. In addition, there are videos to inspire you – showing the works of others that came out of the software.