Classes
Social Media Marketing classes begin in mid-December
Want to make the most of your presence on the Web? Have a small business but need help finding clients? Join us to learn more about using the social media tools available today to market yourself or your business. Registration is first come, first served and must be paid in advance. Class size is limited. For more information or to register, please contact us at classes@pixelpointpress.com.
Details:
- Classes are taught in English
- You do not need a laptop to attend
- You will receive a cheshbonit mas
Cost: NIS 350 +VAT for all three sessions
Schedule:
- HERZLIYA: Dec. 15, 22, 29 from 9 a.m. to 12 p.m.
- JERUSALEM (Talpiot): Dec. 16, 23, 30 from 9 a.m. to 12 p.m.
Class outline:
Session 1: An Introduction to Social Media
- Blogging and strategy
- Social networks – the difference between networking and marketing
- Tips and tricks to get started quickly and effectively
- What not to do – common mistakes and how to avoid them
Session 2: Building Your Social Media Strategy
- Evaluating your resources
- Promotion through RSS/Social bookmarking
- Introduction to SEO – Crafting effective headlines and tags, using XML sitemaps
- Facebook groups and fan pages, LinkedIn user groups and Twitter lists
Session 3: Social Media Management
- Listening systems – the other part of the equation
- Spending your resources wisely
- ROI – tracking the impact of your campaign
- Protecting your brand identity online
- What’s next? Staying ahead of the curve
- What to do when that’s not enough to beat your competition
Two new classes – Hands-On Twitter and Facebook
After teaching more than a dozen classes across Israel on social media marketing, we’re happy to be able to follow up on the most common requests our students made – hands-on classes that specialize in Twitter and Facebook.
Join us for hands-on classes with two of today’s most popular social media tools. These two-hour quick courses will walk you through, step-by-step, the social networking facets you need to begin reaching out on the Web.
Registration is first come, first served – class sizes are limited to ensure individual attention and time for questions. If the courses fill as quickly as our SMM classes, we’ll offer additional classes – let us know if a different time or location might suit you.
For more information or to register, please contact us at classes@pixelpointpress.com.
Location:
Both classes will be held at JBS Business Class in Talpiot, Jerusalem. Directions are available here.
Date and Time:
- Sunday, Oct. 25
- Hands-On Twitter: 12:30-2:30 p.m.
- Hands-On Facebook: 2:40-4:40 p.m.
Cost:
- NIS 225 +VAT for either course; take both for NIS 400 +VAT
Details:
- Classes are taught in English
- Participants need a laptop – Internet access is provided
- You will receive a cheshbonit mas
Hands-On Facebook:
- Settings: Account, Privacy and Applications
- Profile and Inbox: Custom URLs, sharing content and etiquette
- Applications and Features: Photos, Videos, Groups, Events, Notes, Links, Credits, Chat, Pages, Real-time search
- Marketing: Ads, Pages, Connect, Business Accounts, What is FBML?
- Facebook Lite: Which one should you use?
- Help: Troubleshooting your Facebook problems
Hands-On Twitter:
- Your account: Your username, real name, profile, image, background, link to your site, etiquette
- Follow: Blogs, importing e-mail addresses, search, third-party referrers
- Get followed: Sharing content, asking questions and answering others
- Learn the lingo: Retweets and via, hashtags, direct messages, favorites, blocking
- Make it easy: Using third-party apps to tweet, group and track your traffic
- Help: Troubleshooting and mistakes to avoid
Both classes will be taught by Kelli Brown of Pixel/Point Press.
Please contact us at classes@pixelpointpress.com for more information or to register for classes.
Social Media Marketing
Classes are forming now for the next round of social media marketing classes. Class locations and times will be posted as they become available. To register for a class, contact us at classes@pixelpointpress.com.
From our former students:
I recently competed the Pixel/Point Press course and found it one of the most worthwhile training experiences of my professional career.
Taking a hands-on approach, instructor and social media marketing expert Kelli Brown explained to us exactly what we would need to do to create the base for successful social meeting marketing for our clients and our own PR and marketing practice at K2 Strategic Innovations.
Not only did she cover the marketing benefits of new “standards” like Facebook and Twitter, but she also explained how to get the most out of our blogging. In addition, she provided us the basics of search engine optimization, allowing us to get more traffic without additional financial investment in our websites or blogs.
Once we at K2 Strategic Innovations and SignonKrav.com implement everything Kelli taught us, we expect to see a significant ROI.
Amy Kenigsberg
I would just like to post a review on Kelli Brown’s Social Media Course that was originally advertised on Digital Eve.
So – what can I say? So far – So EXCELLENT.
Kelli held her first lesson in my lounge in Tel Aviv last Thursday and I would like to say that she more than exceeded my personal expectations. She had certainly done her homework and came very well prepared (projector and all) and delivered a very well thought out, professional presentation covering everything that she said she would in her original email.
I also would like to add that on a personal note, I found her unpretentious, down to earth manner to be nothing short of a breath of fresh air.
So, there you go – if any of you are interested in this course – in light of the first lesson that we received – I WARMLY recommend it and would even go as far to say it’s a MUST do for those that don’t want to get lost in the social media shuffle.
Best,
Jodie Clements
Marketing Communication Services
Just wanted to let you know that I’ve started to feel comfortable in and relatively knowledgable about the basics of social media. The blog is coming together nicely, the facebook page is popular, and twitter is slower but fun. I’m going to begin looking at Digg and Delicious, although I’m not certain they’ll be useful for the company since they seem to be mainly for sharing news. Anyway, your course definitely helped a lot – I wouldn’t have even known where to begin without it! With it, I knew where to start and how to go about it.
Shoshana Maraney
I thought the class today was amazing!!!!! You are so interesting to listen to and the content is fabulous. I was expecting to get a very top level view without lots of details but was pleasantly surprised.
I can’t wait to start my blog and this comes at such a good time because I was just cultivating an idea in my mind for a new business in Jerusalem and now I’ll “test” out the concept through the blog.
I look forward to next weeks class.
Joanna Shebson
For more information or to join a class, contact us at classes@pixelpointpress.com.
