Learn how to build a successful B2B blog and make the most of your network within LinkedIn. This quick course will cater to the needs to business to business marketing.

Schedule:

• 9 a.m. to noon Aug. 26  in Jerusalem – classes will be held at PresenTense on Emek Refaim

Cost:

• NIS 250 plus VAT
• NIS 200 plus VAT early bird registration – early bird registration must be received and paid in full by Aug. 12

Details:

• Classes are taught in English
• You will receive a receipt (cheshbonit mas)

Course outline:

• Your social strategy – drafting a plan and estimating ROI
• Building a blog that works – technical, content and marketing aspects
• LinkedIn Profiles – for companies and individuals
• LinkedIn Answers – demonstrate your expertise
• LinkedIn Groups – become a trusted source of information
• Lead Generation & LinkedIn – using pull marketing to convert would-be clients
• Troubleshooting

Classes are taught by Kelli Brown, a web developer and graphic designer with 10 years of experience in web design, search engine optimization and web marketing.