Want to make the most of your presence on the Web? Have a small business but need help finding clients? Join us to learn more about using the social media tools available today to market yourself or your business.
Registration is first come, first served and must be paid in advance. For more information or to register, please contact us at classes@pixelpointpress.com.
Schedule:
- 9 a.m. to noon July 27 and Aug. 3 and 10 in the Tel Aviv area – classes will be held at Hi-Class in Herzliya
- 9 a.m. to noon July 29 and Aug. 5 and 12 in Jerusalem – classes will be held at PresenTense on Emek Refaim
Details:
- Classes are taught in English
- You do not need a laptop to attend
- You will receive a receipt (cheshbonit mas)
Cost:
- NIS 550 +VAT for all three sessions
- Early bird registration price of NIS 475 +VAT – registration must be received and paid in full by July 15
Class outline:
Session 1: An Introduction to Social Media
- Blogging and strategy
- Social networks – the difference between networking and marketing
- Tips and tricks to get started quickly and effectively
- What not to do – common mistakes and how to avoid them
Session 2: Building Your Social Media Strategy
- Evaluating your resources
- Protecting your brand
- Promotion through RSS/social bookmarking
- Introduction to SEO – Crafting effective headlines and tags, using XML sitemaps
- Facebook groups, causes, community and fan pages, LinkedIn user groups and Twitter lists
- Media outlets – YouTube, Flickr, Foursquare and more
Session 3: Social Media Management
- Listening systems – the other part of the equation
- Spending your resources wisely
- ROI – tracking the impact of your campaign
- Protecting your brand identity online
- What’s next? Staying ahead of the curve
- What to do when that’s not enough to beat your competition
Classes are taught by Kelli Brown, a web developer and graphic designer with 10 years of experience in web design, search engine optimization and web marketing. She has taught hundreds of social media students across Israel. Her successes in social media over the last five years began with blogging and continue with the latest tools – including Facebook, LinkedIn and Twitter.
