Last week, we covered three ways to evaluate your posts to find your top content. Now that you’ve narrowed down your 2016 blogs to find the best, it’s time to breathe some life back into those posts. Our goal is to revive old posts from your top content in a scalable way with as much automation as possible. Thanks to HootSuite’s bulk composer, you can schedule a month’s worth of re-promotion in a few minutes. [Read more…] about How to Revive Old Posts Using HootSuite
As 2016 winds down, it’s a great time to evaluate your blog’s performance to identify your top content.
Why Focus on Past Top Content?
Identifying your top content on an annual basis informs your content marketing decision making process. Digging a little deeper helps you understand trends in your industry, focus areas on which you’re a leading authority and gauge interest levels of your audience. [Read more…] about Three Ways to Identify Your Top Content
In the last post of our Art of B2B Blogging series, we discussed finding the best blog source material for writing fresh and relevant blog content. This week, we’ll focus on our B2B blogging best practices.
Don’t Waste Your Readers’ Time
This golden rule of all content marketing is simple but powerful: Don’t waste your readers’ time. Don’t rehash tired themes and ideas that your competitors have already reposted dozens of times. It’s a good idea to plug into industry conversations—but it is important to find a unique angle and message. [Read more…] about B2B Blogging Best Practices: Five Tips for Your Content
Content marketers know that the world (wide web) is filled with great content – blogs, articles, videos, white papers and more – on any topic you could possibly imagine. So how will you make yours stand out without draining your resources of time, energy and creativity?
Here are five ways to work smarter and polish your content to reach an eager audience! [Read more…] about Five Ways to Create Great Content without Losing Your Mind
To kick off our series on The Art of B2B Blogging, we discussed the importance of building a content calendar. Once you have the calendar in place, your next challenge is to write fresh and relevant B2B blog content.
Beginning the writing process for B2B blog content can go two ways:
- You have a clear angle and messaging that you want to get a across and you find the background material to support it.
- You found a great article that you want to blog as a reaction post or just a general informative post. You figure out the angle and messaging based on the source material.
Either way—messaging and angle are key for any kind of post you write. It shouldn’t take long for the reader to figure out what you’re trying to say and where you’re going with it. If that’s not clear within the first few sentences of a post, you’ll lose the reader. [Read more…] about How to Write Fresh, Compelling and Relevant B2B Blog Content
This post is the first in a series on the Art of B2B Blogging – this week, we’re focusing on B2B Content Calendars.
B2B bloggers, I’m sure you can relate to this: You need to produce some high-quality content for your company blog that discusses an important industry topic or reports some company news.
What do you write about first? Do you tap into the latest industry conversation, or do you promote a new product feature? The best way to decide is by laying out all the possibilities on a content calendar. Before getting started, it’s important to take a step back and plan your approach. [Read more…] about Planning B2B Content to Grow Your Influence
These days, blogging is essential. Sharing your ideas or products or services with the world via text and pictures (or video) is critical to reaching many types of people:
- Current customers or clients
- Future customers or clients
- Industry colleagues
- Future collaborators
- Influencers who can boost your message
‘But I Can’t Maintain a Blog!’
Don’t be overwhelmed by the blogosphere! LinkedIn now offers its own internal platform when you’ve got something to say. LinkedIn rolled out this publishing platform to selected users in the summer of 2014, and it is now available to everyone. [Read more…] about The Powerful LinkedIn Tool You’re (Probably) Not Using
In the world of digital marketing, reaching out to fans, followers and connections via social media platforms is a basic, everyday requirement. But how do you measure who is connecting to your shout into the void? The answer is: engagement. [Read more…] about Popping the Question: Is Your Audience Engaged?