As 2016 winds down, it’s a great time to evaluate your blog’s performance to identify your top content.
Why Focus on Past Top Content?
Identifying your top content on an annual basis informs your content marketing decision making process. Digging a little deeper helps you understand trends in your industry, focus areas on which you’re a leading authority and gauge interest levels of your audience.
This knowledge is the basis for growth – improving the underperformers, re-promoting the best of the bunch and understanding where to put your content marketing resources going forward. Let’s look at three ways to find your top content. [Read more…]