With the inauguration a day away, brands are grappling with a new challenge – an incoming US president who takes a no-holds-barred approach to tweeting.
President-Elect Donald Trump’s tweets are having drastic effects on companies. A mere mention is enough to influence the world economy.
“Pretty much everybody is dreading being the subject of a tweet. Getting hauled out into the court of public opinion with virtually no warning is not something anybody wants to get engaged with,” Kristin Dziczek, a spokeswoman for the Center for Automotive Research, told The Guardian. [Read more…] about How Brands Should Prepare for a Trump Tweet