Marketing departments the world over are wrapping up their plans and projections for 2017. For digital marketing directors, the focus is on securing the resources to realize those plans.
But with only a couple weeks to go, it’s smart to set aside a chunk of time before holiday vacations to tackle a few action items. Complete these tasks now to put your digital marketing on solid footing long after the New Year’s Champagne is gone.
Find your top content
Identifying your top content on an annual basis informs your content marketing decision making process. Spending a little more time with the findings helps you understand trends in your industry, focus areas on which you’re a leading authority and gauge interest levels of your audience – all of which should be incorporated into your 2017 content marketing strategy. Our guide offers three methods to determine which top content served you best in 2016.
Prep existing content for repromotion
Now that you’ve narrowed down your 2016 blogs to find the best, it’s time to breathe some life back into those posts. Your goal is to prepare your existing top content for ongoing re-promotion in a scalable manner with as much automation as possible. Thanks to HootSuite’s bulk composer, you can schedule a month’s worth of re-promotion in a few minutes.
Add Google AMP and Facebook Instant Articles to your site
Google AMP, launched this year, is speeding up mobile page loading across the web, delivering almost instant page speed times. Adding AMP to your site is straightforward, and made even easier for WordPress users thanks to a plugin.
Expand LinkedIn with Showcase Pages
Showcase Pages aren’t the same as Company Pages – and the different features make them a valuable tool for digital marketers. Showcase Pages allow organizations to share targeted content with a more focused audience. Brands highlight specific niche verticals or business units by creating a Showcase Page, which are accessible via the main LinkedIn Company Page. The smartest brands have created pages around specific audiences instead of limiting themselves to popular products and services.
Speed up your site
A recent Twitter conversation with John Mueller noted Google’s specific expectations for how quickly sites load – 2-3 seconds. If you site is taking longer, you may feel the effects in diminished search rankings. WordPress sites can be optimized for speed in a day’s work – this guide is meant to be completed in two hours.
With a few hours of work, you’ll be better positioned to launch your 2017 digital marketing strategy. Need some help with planning? There’s still time to make 2017 the year your digital marketing shines.