Default: Self or Page?
From a functionality perspective, the biggest change is having to work much harder to perform as the business page. But nothing has been lost, as Andrew Hutchinson points out in Social Media Today: “It’s important to underline that no functionality has been lost in this update. Everything you used to be able to do under the old Page login system, you can still do. You’ll just need to re-adjust your process.”
What does this mean, exactly? For example, you can no longer switch in the header to being the page; you’re always your personal account. Going to the page as an administrator gives you the option to post as the business as the default. Seeing the news feed for other pages you’ve like as the page requires another click on the left, where it says: See News Feed. Though the functionality is the same, it looks different, and it may take some time to navigate at your prior speed.
Page Sharing Options
Sharing, liking and commenting requires careful attention to make sure you are not doing so as your personal profile – or the reverse. Check to make sure you are posting as the correct entity (you versus the page) and where you are sharing it. Even with the best of intentions, it is entirely possible that you will make a mistake. (Guilty. That’s what the delete button is for!)
If you’re very concerned about getting confused and prefer the “new-old” way, Facebook for Business, a free Facebook management tool, offers the more familiar navigation.
All of this is seems odd, because sharing is among the engagement metrics that are the lifeblood of Facebook analytics. But until there’s another change, we urge caution. Please tell us how you’re dealing with sharing snafus!