Content marketers know that the world (wide web) is filled with great content – blogs, articles, videos, white papers and more – on any topic you could possibly imagine. So how will you make yours stand out without draining your resources of time, energy and creativity?
Here are five ways to work smarter and polish your content to reach an eager audience!
“Reduce, Reuse, Recycle”
Did you or your client put out a PR that’s just too formal for your blog readers? Perhaps a white paper that’s too long or too technical? Get a great editor on it to reduce the corporate-speak and make it approachable for a wider audience. Even something as simple as breaking up long paragraphs or sentences and trading a few jargon phrases for plain words can increase readability. Add a friendly opening paragraph, write some compelling image captions and feel free to use it as raw material for blog post.
Revisit Your Popular Posts
Take a trip down memory lane. What great content did your audience like? Can you expand on it? If there are newsworthy items or changes to report on, you’re doing your fans a service by keeping them current. Let people know in the first paragraph, or even the title, that you’re updating or tacking on to a prior post – and provide linkbacks for new readers who come to your site through your incredible use of social sharing.Spent hours putting together a PPT? Amplify your reach by converting it to a blog post. Click To Tweet
Present your Presentation as a Post
Did you spent hours putting together a presentation? Whether it reached a meeting of five or a conference session of 500, you can amplify the reach of your work by flipping it to a blog post – or more, depending on how much material you have. Add opening and closing thoughts, make most of those bullet points into sentences, pick the best images, keep the hotlinks and roll it out.
Jump into the News Cycle — or Respond to a Post
Is there hot news in your (or your client’s) industry? Put your assessments and opinions out there while it’s topical! This kind of post works best if you don’t have loads of people who need to approve the messaging before it reaches the public. But if your organization has the agility to respond rapidly, it’s a fantastic way to get out there as a thought leader.If your org has the agility to respond rapidly, it’s a fantastic way to become a thought leader. Click To Tweet
Responding in a timely way – not more than a day or two – to an industry blog post is an equally productive way to capture the momentum. Link back to the post you’re referencing, and both pieces can benefit.
Got Questions? Use Them as a Springboard
If you get questions, comments or responses on posts – blogs or social media shares – why not use them as blog fodder? You already know that some of your audience is interested in the topic, so you can use that to your advantage. When you’re ready to publish, tag these “inspirations” on your social platforms to drive more shares.
Don’t let your hard work disappear as a one-hit wonder – great content has a longer lifespan. Revive it, make it current and let the world see it! What can you fit into your content calendar?