My guess is he was a social media "expert"

So, I’ve got a real post coming later today on three steps to setting up a social media strategy, but I wanted to share a funny exchange from this morning.

My husband is a history geek. He just finished his master’s in Middle Eastern History and is now starting a Ph. D. in Political Science. As such, he’s prone to share tidbits of “interesting” information that he comes across during his research.

Husband: “Hey, I just found out what Saddam Hussein did before he became the leader of the Baath Party.”

Me: “Marketing?”

Husband: “No. He was a torturer.”

Me: “There’s a lot of overlap.”

I think I was at least half right.

On that note, I’ll take a minute to share a great post by a true social media expert – Chris Brogan. His post “How to Market an Offline Event Online” provides great basic information for anyone looking to promote a live event. But the real gold nugget we can all take away is something that isn’t said frequently enough:

Without being “that guy” (and never forget, I mean this for either gender), mentioning your event is easy across your Twitter, your Facebook, your LinkedIn status, and all the other social sites that make sense to promote. A word of caution: this gets close to what feels like carpet-bombing, so go gently. In fact, out in front of such a promotional effort, make sure you’re doing your good deeds and promoting others, and sharing other good information. People don’t like a tireless self-promoter, but they don’t mind someone who shares the good stuff, even when some of it’s their own.

Keep an eye on subtlety and make sure your self-promotion is only part of the content you’re sharing. Otherwise, it’s just torture.

Where do you share your content? Get a Geek Chart

Got five minutes? You’re reading a blog, so chances are you do.

Head on over to and sign up. Point them toward all the content you share online – YouTube, Twitter, Digg, Delicious, StumbleUpon, Flickr, your blog RSS and Click the magic buttons to create a nifty dynamic pie chart that shows where you’re sharing content online.

Clearly, I’m a Twitter and blog kind of girl.

Create your pie chart once and then import it into your site, blog, sidebar, you name it. It will update automatically, always reflecting your web activity.

It’s not bad, and a lot of fun, for a start. But for those of us who are “heavy users” of Facebook, a substantial piece of the pie is missing. I’d also like to see FriendFeed, Picasa, Google reader and Ning added to the mix.

How accurate is your pie? Is it what you expected? Let us know where we can see it on your site by leaving a comment.