Use Your Words to Maximum Efficiency
Eli Feldblum of RankAbove supplied simple, direct techniques that should be immediately applicable. He suggested adding a coupon page because coupon pages rank high in the SERPs (search engine results pages); even if you don’t intend to offer a coupon, talking about them can have the same effect.
Feldblum also suggested a “never-ending page,” using the same URL even while implementing changing to titles, images or text. The same URL will increase authority and backlinks. He warned that search marketers must pay close attention to all internal links and page titles.
For websites that are sales oriented, Feldblum recommended modifying or adding to a manufacturer’s product description. This small step will add value to your site, as most others post only the description from the manufacturer.
Akiva Ben-Ezra of Ben-Ezra Marketing noted that keeping track of small details can have a big impact. He suggested paying attention to title and description tags, staying on top of your field or industry by using Google Alerts and responding to comments, and optimizing images by adding meta-data to the image files before they become part of a website.
- Pay Attention to Title and Description Tags – No explanation necessary.
- Use Google Alerts – To stay on top of what is happening in your field as quickly as possible. Respond and/or comment when you can add value.
Optimize Images – Add meta-data to image file before uploading to web site.
Ari Nahmani of Kahena Digital Marketing provided a great list of suggested tools for specific tasks.
- Mentions and Attributions: Image Raider and Fresh Web Explorer
- Due Diligence: Panguin Tool and Manual Action Viewer (Google Webmaster Tools)
- [Not Provided]: SEMRush & Rank Ranger
Gab Goldenberg of Internet Marketing Ninjas focused on ideas and techniques for outsourcing/crowdsourcing tasks using the representative population (US) available at Amazon’s Mechanical Turk work marketplace.