Brand Awareness Audits
Get the big picture of who is mentioning your brand, products or services online. Our brand awareness audits provide a snapshot of coverage from across the web – press coverage, social media, user groups, trade publications and industry blogs. Our approach combines the latest monitoring tools with years of experience.
Do you know if the individual elements of your marketing efforts are generating results? Let us show you how each item is performing and affecting the bottom line. We will examine in detail which digital marketing activities are generating a return on investment and which continually underperform, so that you can allocate resources accordingly.
Consumers are in contact with brands across a wide range of media, and the possibilities are expanding every day. Our approach to branding strategy ensures your target market will see your organization in the best light with a cross-channel plan combining traditional, digital, mobile and social platforms.
Brand and Industry Monitoring and Reporting
Available on a semi-annual to daily basis, we can provide comprehensive coverage of your brand, competition and industry. We compile a detailed and organized report that can be delivered at regular intervals of your choosing. The latest monitoring tools combined with our years of experience allows us to keep you covered from all angles.
Listening Dashboard Creation
Move monitoring of online mentions and relevant metrics in-house with the creation of a listening dashboard. Let us help you configure content curation tools to ensure the best of the web is delivered right to your inbox.
Online Mention Sentiment Analysis
Our analysis captures the overall sentiment – positive, neutral or negative – of social comments and discussion for a target period and can be generalized to all branding mentions or specific to a campaign or event.
Social Mentions Reporting
Comprehensive coverage of all brand mentions are available on a daily, weekly or monthly basis, organized by social network and graded by sentiment. Our reports are clear, concise and filled with actionable information for brand monitoring and lead generation.