Pay-per-click (PPC) Advertising and Social Media paid promotion are two excellent options for driving immediate site traffic and targeting specific segments of online visitors. Our strategic approach to keyword and demographic research, including multivariate testing methods to improve conversion rates and analytics insight to assess your return on investment will help your organization achieve its online marketing goals.
We believe that strategy is fundamental to any online media campaign. Without the proper strategy, online advertising can easily and quickly burn through a lot of budget without producing any meaningful results. Our understanding and experience with the different options and platforms, available on both the social landscape and the web at large, means that we can help you develop an integrated strategic advertising plan that will maximize your return on investment.
Performing effective keyword research is a fundamental prerequisite of successful online PPC advertising. We work with you to ensure that comprehensive keyword research elicits the best paid promotion options to achieve your online marketing goals while balancing competition, relevance and cost.
Search engine pay-per-click advertising can be a very effective method of generating traffic and sales, especially when time is of the essence. With proper strategic planning, as well as constant monitoring and fine-tuning, we can help you integrate effective PPC ads into your online marketing plan.
Learn more about why Bing Ads might be a better investment of your PPC ad budget.
Remarketing is one of today’s most powerful tools available for lead nurturing because it allows you to target existing leads from your customer relationship management (CRM) software or previous visitors to your website through a variety of advertising platforms. We can help you optimize this tool as well as plan the most appropriate advertising campaign to support it. The ability to revive stale leads and shorten the sales cycle are just a couple of the key performance indicators we target with this tool.
Understanding when to use Facebook ads over traditional search engine ads requires an ongoing assessment of the precise targeting options Facebook offers. Our experience in knowing how to utilize the numerous available parameters will help you maximize your advertising budget.
Facebook Post Promotion
Not everyone who has “liked” your Facebook page will actually see all of the posts on the page. In order to increase visibility for specific posts, you can pay to promote them to targeted audiences. Knowing which posts will do well in promotion and how often to promote them can help support your content strategy, traffic KPIs and lead generation programs.
Let us help you take advantage of LinkedIn ads, which are particularly effective for lead generation and B2B sales. Our ability to successfully target your prospects through the available parameters on LinkedIn can prove invaluable to your lead generation program.
LinkedIn Sponsored Updates
An effective way of getting your LinkedIn company page updates in the newsfeed of non-followers, Sponsored Updates allows you to grow your company page’s following, reach a wider audience for lead generation or content campaigns, and promote your brand. With proper execution, this tool can help you target a well-defined audience through native advertising, an opportunity we can successfully build into your advertising strategy.
Google Analytics Analysis
Measuring data on your website is easy, but evaluating the wealth of information it provides can be overwhelming. As certified experts in Google Analytics, let us help you set relevant metrics, create and automate custom reports and track visitor activities to understand how your site is performing.
Conversion Rate Optimization
Do you have strong site traffic but aren’t seeing the results you expected from your website? By using site analytics and visitor data, we can help you improve performance across any section of your website – from your home page to contact forms and everything in between. Let us help you make the leap from passive browsers to engaged visitors and bring your site goals to fruition.
Contact us to see how advertising can play a role in your marketing and public relations strategy.