Have a business that needs marketing? Need to learn more about social media? Would you like to build and manage your own site in WordPress? Want to know more about how to optimize your site for Google rankings? Join Pixel/Point Press in September and October for classes that will help you hone your skills on marketing and the web.
Registration is first come, first served – course sizes are limited to ensure enough attention to student questions. All courses are taught in English. For more information or to register, please visit our website or contact us at classes@pixelpointpress.com.
If you would prefer to host a course for your company or organization onsite or prefer private tutorials, please contact us at classes@pixelpointpress.com to make arrangements.
Pixel/Point Press is offering two courses this fall, and four courses this winter:
Fall 2011:
Winter 2011 (November and December – registration will open in October):
- LinkedIn and Blogging for B2B Marketing
Social Media Marketing
Jerusalem: 9 a.m. to noon, Sept. 7, 14, 21
Tel Aviv area: 9 a.m. to noon, Sept. 5, 12, 19
Cost: NIS 750 +VAT, early bird price NIS 675 +VAT (registration must be received and paid by Aug. 22)
Want to make the most of your web presence? Are you a new oleh looking for a job? Have a small business but need help finding clients? Join us to learn more about using the social media tools available today to market yourself or your business. Click here for a complete course outline.
Hands-On WordPress: Build and Maintain Your Own Website
Jerusalem: 9 a.m. to noon, Oct. 24, 31 and Nov. 7, 14
Herzliya: 9 a.m. to noon, Oct. 26, Nov. 2, 9, 16
Cost: NIS 1500 +VAT, early bird price NIS 1275 +VAT (registration must be received and paid by Oct. 10)
Learn how to build and manage a website using the robust tools and options provided by the WordPress content management system. All participants will leave the course with a fully-functional website and the skills to maintain and expand it.
This four-session course is a hands-on approach to learning the content management system. Each three-hour session will balance time for presentation and explanation of the tools while allowing students time to experiment and ask questions as they arise. This course is geared toward:
- Small business owners needing to develop and maintain their own site
- Marketing managers needing to contribute to and maintain a company blog site in WordPress
- Individuals looking to expand their knowledge and skill set with a content management system
Click here for a complete course outline.
Coming this Winter:
Search Engine Optimization
In today’s business market, having a well-designed engaging website is only part of the challenge. Learn how to improve the ranking of your site in Google and elicit more traffic from your targeted market of potential clients and influencers. Our search engine optimization (SEO) course will teach you the simple technical changes that provide the most improvement and help you tailor your marketing message to convert clients coming to your site through search.
Unlike other courses, this course caters to marketing executives, small business owners and consultants – all technical jargon will be explained thoroughly so that participants will be able to implement the suggestions given on their own. No prior web development or design knowledge is required. Click here for a complete course outline.
Google Analytics
Learn how to interpret and customize reports from Google Analytics to understand what your web and search traffic mean to your business.
Email Newsletter Marketing
From templates to reports, learn how to build and manage email newsletter marketing campaigns. This course covers the pros and cons of several of today’s most popular tools and introduces best practices for email newsletters.
LinkedIn and Blogging for B2B Lead Generation
Learn how to build a successful B2B blog and make the most of your network within LinkedIn. This quick course will cater to the needs to business to business marketing. This course is best suited for small business owners, consultants and sales team employees looking to generate and nurture business leads.
Classes are taught by Kelli Brown, CEO and lead consultant at Pixel/Point Press, and the staff at Pixel/Point Press. Please contact us at classes@pixelpointpress.com with any questions.
About Kelli Brown
I have been doing some corporate blogging for a shipping company in Talpiot. I need help with SEO, getting good at it and hopefully getting my own client base. Is your class suitable for newbies