I had the priviledge of presenting for quite a crowd today as part of the social and search panel at SphinnCon Israel 2011 at the Inbal Hotel in Jerusalem.
My presentation covered optimizing your Facebook page and website for Facebook search.
Enjoy!
Can a Facebook page replace the need for a website?
December 14, 2010 by · 2 Comments
We’ve had a large number of requests as of late to build new home bases for our clients on the web. Usually, this means either a new or redesigned website.
Strangely, we’re seeing an increasing number of clients wanting only a customized Facebook page. Having mulled over the pros and cons several times in the past few weeks, I thought it was time to cover those issues here.
Facebook page options:
Facebook pages allow for a great deal of customization using any number of tools, whether it’s a purchased solution like those at HyperArts or Involver or a Static FBML custom tab. Facebook allows page owners to direct visitors to a different tab depending on whether or not they are a fan of the page. Page owners can also “reveal” new tabs and information when users become a fan of the page – another little technique to encourage visitors to convert. [Read more...]
Facebook page tabs to shrink to 520 pixels wide while boxes disappear
August 11, 2010 by · 2 Comments
Change is coming to Facebook pages. Again. On August 23, Facebook is eliminating boxes (and their corresponding tabs) from pages and taking the width of custom tabs down to 520 pixels. The goal is to “simplify navigation for users, reduce complexity for developers, and enable us to build the next generation of tools.” Let’s take a look at these two first.
Bye Bye Boxes
As part of the developer roadmap announced in Oct. 2009, Facebook is removing “the ‘Boxes’ tab, boxes on profiles and Pages, and application info sections” from Facebook pages. The change will become effective on Aug. 23. Boxes were an easy way to add a “catchall” tab to your Facebook page – whatever didn’t merit one of the other six spots (or, really, four spots when you consider that the wall and info tabs are permanent) could be added as a box to your boxes tab. It also improved the likelihood that a user would see the content buried under your tabs. [Read more...]
