A special “cross-pollinating” post today! With the input of the Pixel/Point Press team, I pitched some burning questions about online community building to an expert who approaches it from a different angle. Dr. Anita Blanchard is a professor at the University of North Carolina-Charlotte who specializes in organizational psychology and online communications.
Blanchard has been at the intersection of tech and psychology for much of her career. Formerly a statistical analyst for Fortune 100 companies, she went on to earn post-graduate degrees in psychology. She began blogging in 2002. I got to know Blanchard through her dearly departed Salon blog, And Baby Makes Seven, and as a result can recite the names of her pets, children and hobbies. (Some of the pets preceded the children.)
My questions for Dr. Blanchard ran along two tracks – first, how brands can foster a sense of community, and secondly, the how the personal and professional intersect in the age of social media. [Read more…]