According to a 2014 study, as many as half of your employees may already be sharing brand content on their personal social media accounts. How can you harness this incredible resource to expand the reach of your content and earn more employee advocates?
Hootsuite, the social media manager tool, recently unveiled a new app called Amplify, designed to manage employee advocacy programs. Social media managers send content from the Hootsuite dashboard to the Amplify app. Employees then access the content via the app and share it on their personal accounts. Additionally, Amplify has a neat tool that projects your estimated potential reach, based on the number of participating employees. [Read more…]