Need to learn more about social media marketing? Want to know more about how to optimize your site for Google rankings? Would you like to build and manage your own site in WordPress? Join us in July and August to hone your skills on marketing and the web.
Registration is first come, first served – course sizes are limited to ensure enough attention to student questions. All courses are taught in English. For more information or to register, please visit our website or contact us at kelli@pixelpointpress.com.
Pixel/Point Press is offering six courses this summer:
Multi-session courses:
- Social Media Marketing
- Search Engine Optimization
- Hands-On WordPress 3.0
Single-session quick courses:
- Google Analytics
- Email Newsletter Marketing
- LinkedIn and Blogging for B2B Marketing
Social Media Marketing
Jerusalem: 9 a.m. to noon, July 29, Aug 5, 12
Herzliya: 9 a.m. to noon, July 27, Aug. 3, 10
Cost: NIS 550 +VAT, early bird price NIS 475 +VAT (registration must be received and paid by July 15)
Want to make the most of your web presence? Are you a new oleh looking for a job? Have a small business but need help finding clients? Join us to learn more about using the social media tools available today to market yourself or your business. View the complete course outline.
Search Engine Optimization
Jerusalem: 9 a.m. to noon, Aug. 16, 23, 30
Herzliya: 9 a.m. to noon, Aug. 17, 24, 31
Cost: NIS 750 +VAT, early bird price NIS 675 +VAT (registration must be received and paid by Aug. 1)
In today’s business market, having a well-designed engaging website is only part of the challenge. Learn how to improve the ranking of your site in Google and elicit more traffic from your targeted market of potential clients and influencers. Our search engine optimization (SEO) course will teach you the simple technical changes that provide the most improvement and help you tailor your marketing message to convert clients coming to your site through search.
Unlike other courses, this course caters to marketing executives, small business owners and consultants – all technical jargon will be explained thoroughly so that participants will be able to implement the suggestions given on their own. No prior web development or design knowledge is required. Visit the complete course outline.
Hands-On WordPress 3.0
Jerusalem: 9 a.m. to noon, July 28, Aug. 4, 11, 18
Herzliya: 9 a.m. to noon, July 19, 26, Aug. 2, 9
Cost: NIS 1100 +VAT, early bird price NIS 975 +VAT (registration must be received and paid by July 11)
Learn how to build and manage a website using the robust tools and options provided by the WordPress content management system. All participants will leave the course with a fully-functional website and the skills to maintain and expand it.
This four-session course is a hands-on approach to learning the content management system. Each three-hour session will balance time for presentation and explanation of the tools while allowing students time to experiment and ask questions as they arise. This course is geared toward:
- Small business owners needing to develop and maintain their own site
- Marketing managers needing to contribute to and maintain a company blog site in WordPress
- Individuals looking to expand their knowledge and skill set with a content management system
Visit the complete course outline.
Google Analytics
Jerusalem: 9 a.m. to noon, Aug. 25
Cost: NIS 250 +VAT, early bird price NIS 200 +VAT (registration must be received and paid by Aug. 12)
Learn how to interpret and customize reports from Google Analytics to understand what your web and search traffic mean to your business.
Email Newsletter Marketing
Jerusalem: 9 a.m. to noon, Aug. 19
Cost: NIS 250 +VAT, early bird price NIS 200 +VAT (registration must be received and paid by Aug. 7)
From templates to reports, learn how to build and manage email newsletter marketing campaigns. This course covers the pros and cons of several of today’s most popular tools and introduces best practices for email newsletters.
LinkedIn and Blogging – Strategy for B2B Marketing
Jerusalem: 9 a.m. to noon, Aug. 26
Cost: NIS 250 +VAT, early bird price NIS 200 +VAT (registration must be received and paid by Aug. 12)
Learn how to build a successful blog and social media strategy that caters to the needs of business to business marketing.
Classes are taught by Kelli Brown, a web developer and graphic designer with 10 years of experience in web design, search engine optimization and web marketing. She has taught hundreds of social media students across Israel. Her successes in social media over the last five years began with blogging and continue with the latest tools – including Facebook, LinkedIn and Twitter.
