It’s always nice when companies post the real numbers. It makes estimating return on investment a heckuva lot easier.

Sample from Adobe "Real or Fake" campaign

Facebook, I assume, has motivated some large companies to post their Facebook marketing success stories on the Facebook Marketing Solutions fan page. A case study posted by Adobe is fantastic. From their study:

To do this, we launched “Real or Fake”, a game embedded on our Facebook page that challenged users to determine whether a photo was real or “fake” (edited with Photoshop).

The game lasted for 4 weeks, with 5 photos being posted each week. If a photo had been edited with Photoshop, a tutorial showed how that was done. And, at the end of the game, users were presented with … 3 primary call-to-actions: 1) “Buy Now”, 2) “Play Again” and 3) “Share” the game with others.

Results: This game launched in November 2008 and ran for one month. Social ads on Facebook ran during the first two weeks. About 10% of our page visitors played the game and, of those who played, 6% clicked the “Share” button at the end of the game, and 6% clicked “Buy Now” at the end of the game. Due to this game and media placement, our page received over 6,000 new fans too.

Visit their guest post to learn more about the campaign. While you’re in there, check out what Ben & Jerry’s has been up to.

Related posts:

1. Social media marketing strategy and ROI: What's missing from your equation?
2. Social Media Success Stories: Three Case Studies
3. Using social media tools – a case study

Enjoy a look at three successful B2C SMM campaigns.

| Get your Presentation Pack

This is my first shot at slidecasting, which combines PowerPoint and a podcast using Slideshare. I much prefer teaching to a live audience! Comments welcome.

Related posts:

1. Using Social Media Tools for Corporate Branding: A Case Study
2. Using social media tools – a case study
3. Adobe's SMM Facebook success story