Do you want to learn how to make the most of your presence online? Need help starting (or customizing – or promoting) a blog or Web site? Consider joining us for three sessions to build your Web profile, reach new clients, and market yourself using free tools. In three two-hour sessions, we’ll teach you how to market to your target audience using free Web tools.

Class outline:

Session 1: An Introduction to Social Media

• Starting a blog
• Using Facebook and LinkedIn for professional networking
• Using Facebook, LinkedIn and Twitter for marketing
• Tips and tricks to get started quickly and effectively
• Three ideas you (and your competition) haven’t tried yet
• What not to do – common mistakes and how to avoid them

Session 2: Promoting your Social Media Efforts

• How to promote a blog
• RSS/Social bookmarking
• SEO – Crafting effective headlines and tags, using XML sitemaps
• Facebook groups and fan pages, LinkedIn user groups, Twitter tweets, FriendFeed

Session 3: Advanced Social Media Techniques

• Creating custom blog templates
• Developing Facebook apps
• Plugins and more – bringing it all together
• What’s next? Staying ahead of the curve
• What to do when that’s not enough to beat your competition

Details:

• Classes are taught in English
• You do not need a laptop to attend
• You will receive a cheshbonit mas

Cost:

• NIS 250 for all three sessions
• NIS 100 for a single session