Do you want to learn how to make the most of your presence online? Need help starting (or customizing – or promoting) a blog or Web site? Consider joining us for three sessions to build your Web profile, reach new clients, and market yourself using free tools. In three two-hour sessions, we’ll teach you how to market to your target audience using free Web tools.
Class outline:
Session 1: An Introduction to Social Media
- Starting a blog
- Using Facebook and LinkedIn for professional networking
- Using Facebook, LinkedIn and Twitter for marketing
- Tips and tricks to get started quickly and effectively
- Three ideas you (and your competition) haven’t tried yet
- What not to do – common mistakes and how to avoid them
Session 2: Promoting your Social Media Efforts
- How to promote a blog
- RSS/Social bookmarking
- SEO – Crafting effective headlines and tags, using XML sitemaps
- Facebook groups and fan pages, LinkedIn user groups, Twitter tweets, FriendFeed
Session 3: Advanced Social Media Techniques
- Creating custom blog templates
- Developing Facebook apps
- Plugins and more – bringing it all together
- What’s next? Staying ahead of the curve
- What to do when that’s not enough to beat your competition
Details:
- Classes are taught in English
- You do not need a laptop to attend
- You will receive a cheshbonit mas
Cost:
- NIS 250 for all three sessions
- NIS 100 for a single session