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Two new classes – Hands-On Twitter and Facebook on Oct. 25

October 11, 2009 By 1 Comment

After teaching more than a dozen classes across Israel on social media marketing, we’re happy to be able to follow up on the most common requests our students made – hands-on classes that specialize in Twitter and Facebook.

Join us for hands-on classes with two of today’s most popular social media tools. These two-hour quick courses will walk you through, step-by-step, the social networking facets you need to begin reaching out on the Web.

Registration is first come, first served – class sizes are limited to ensure individual attention and time for questions. If the courses fill as quickly as our SMM classes, we’ll offer additional classes – let us know if a different time or location might suit you.

For more information or to register, please contact us at kelli@pixelpointpress.com.

Location:

Both classes will be held at JBS Business Class in Talpiot, Jerusalem. Directions are available here.

Date and Time:

  • Sunday, Oct. 25
  • Hands-On Twitter: 12:30-2:30 p.m.
  • Hands-On Facebook: 2:40-4:40 p.m.

Cost:

  • NIS 225 +VAT for either course; take both for NIS 400 +VAT

Details:

  • Classes are taught in English
  • Participants need a laptop – Internet access is provided
  • You will receive a cheshbonit mas

Hands-On Facebook:

  • Settings: Account, Privacy and Applications
  • Profile and Inbox: Custom URLs, sharing content and etiquette
  • Applications and Features: Photos, Videos, Groups, Events, Notes, Links, Credits, Chat, Pages, Real-time search
  • Marketing: Ads, Pages, Connect, Business Accounts, What is FBML?
  • Facebook Lite: Which one should you use?
  • Help: Troubleshooting your Facebook problems

Hands-On Twitter:

  • Your account: Your username, real name, profile, image, background, link to your site, etiquette
  • Follow: Blogs, importing e-mail addresses, search, third-party referrers
  • Get followed: Sharing content, asking questions and answering others
  • Learn the lingo: Retweets and via, hashtags, direct messages, favorites, blocking
  • Make it easy: Using third-party apps to tweet, group and track your traffic
  • Help: Troubleshooting and mistakes to avoid

Both classes will be taught by Kelli Brown of Pixel/Point Press.

Please contact us at kelli@pixelpointpress.com for more information or to register for classes.

Filed Under: classes, social media, social media marketing Tagged With: , , , , , ,

Coming in September: Social media marketing classes and more

August 11, 2009 By Leave a Comment

After a whirlwind month of finishing projects and moving into our new offices (pictures to come as soon as we finish painting!), we’re happy to announce some of the cool things we have planned starting in September.

Back by popular demand is our Social Media Marketing class. Our first class will be held in Jerusalem starting on September 3.

This is a popular class so please reserve your spot as soon as possible. This time we are meeting at the beautiful JBS Business Class Center in Talpiot, Jerusalem. For anyone who missed a session from a previous class, please note that on your RSVP.

  • Date: Thursdays,  September 3, September 10, and September 17
  • Time: from 9 am until 12 noon
  • Address: Hataasiya 8; 4th Floor; Talpiot; Jerusalem

Directions: The office is at Hataasiya 8. Hataasiya Street is the extension of Yad Harutzim after the Achim Yisrael mall. The building has an electrical appliance store on the ground floor called Traklin and an Orange office. The entrance to the office part of the building is on the right side – look for a big statue of a lion in a glass case. Go down the path, into the building and take the elevator to the 4th floor. Make a left and then a right when you get off the elevator.

Do you want to learn how to make the most of your presence online? Need help starting (or customizing – or promoting) a blog or Web site?
Consider joining us for three sessions to build your Web profile, reach new clients, and market yourself using free tools.

Cost for all three sessions is NIS 350. We’ll meet once a week a for three weeks.

Session 1: An Introduction to Social Media

  • Starting a blog
  • Using Facebook and LinkedIn for professional networking
  • Using Facebook, LinkedIn and Twitter for marketing
  • Tips and tricks to get started quickly and effectively
  • hree ideas you (and your competition) haven’t tried yet
  • What not to do – common mistakes and how to avoid them

Session 2: Promoting your Social Media Efforts

  • How to promote a blog
  • RSS/Social bookmarking
  • SEO – Crafting effective headlines and tags, using XML sitemaps
  • Facebook groups and fan pages, LinkedIn user groups, Twitter tweets, FriendFeed

Session 3: Advanced Social Media Techniques

  • Creating custom blog templates
  • Developing Facebook apps
  • Plugins and more – bringing it all together
  • What’s next? Staying ahead of the curve
  • What to do when that’s not enough to beat your competition

I will be teaching the classes and am happy to answer any questions. I have several years of experience using open source tools for Web design and development, SMM and SEO.

After our social media marketing course comes to a close, we’d like to fulfill requests for two other classes: Using WordPress as a CMS and Creating Custom WordPress Templates. If you’re interested in these classes (or others), please let us know by dropping us a note at kelli@pixelpointpress.com or filling out the contact form below.
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Filed Under: classes, social media marketing, web development Tagged With: , , , , , , , , , ,

Upcoming social media marketing classes: Haifa and Netanya

May 28, 2009 By Leave a Comment

Our next round of social media marketing classes are coming up in June!

We’re pleased to announce that Commtouch will be hosting us for three classes at their offices in Netanya. Class will be held on June 9, 16 and 23 from 10 a.m. to noon.

Our regular three-session course will be condensed into two classes in Haifa. Class will be held from 10 a.m. to noon on June 11 and 18.

Session 1: An Introduction to Social Media

  • Starting a blog
  • Using Facebook and LinkedIn for professional networking
  • Using Facebook, LinkedIn and Twitter for marketing
  • Tips and tricks to get started quickly and effectively
  • Three ideas you (and your competition) haven’t tried yet
  • What not to do – common mistakes and how to avoid them

Session 2: Promoting your Social Media Efforts

  • How to promote a blog
  • Lifecycle of your social media content
  • SEO – Crafting effective headlines and tags, using XML sitemaps
  • Facebook groups and fan pages, LinkedIn user groups, Twitter tweets

Session 3: Advanced Social Media Techniques

  • Creating custom blog templates
  • Developing Facebook apps
  • Plugins and more – bringing it all together
  • What’s next? Staying ahead of the curve
  • What to do when that’s not enough to beat your competition

Details:

  • Classes are taught in English
  • You do not need a laptop to attend
  • You will receive a cheshbonit mas

Cost:

  • NIS 250 for all three sessions
  • NIS 100 for a single session

To register for classes, please send your contact information and preferred course location to kelli@pixelpointpress.com.

From one participant:

I would just like to post a review on Kelli Brown’s Social Media Course that was originally advertised on Digital Eve.

So – what can I say?  So far – So EXCELLENT.

Kelli held her first lesson in my lounge in Tel Aviv last Thursday and I would like to say that she more than exceeded my personal expectations. She had certainly done her homework and came very well prepared (projector and all) and delivered a very well thought out, professional presentation covering everything that she said she would in her original email.

I also would like to add that on a personal note, I found her unpretentious, down to earth manner to be nothing short of a breath of fresh air.

So, there you go – if any of you are interested in this course –  in light of the first lesson that we received – I WARMLY recommend it and would even go as far to say it’s a MUST do for those that don’t want to get lost in the social media shuffle.

Best,
Jodie Clements
Marketing Communication Services

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Class scheduled for Netanya

March 31, 2009 By Leave a Comment

Our social media marketing class will be held in Netanya from 10 a.m. to noon on June 2-9-16. For more information or to register, contact us.

Filed Under: social media marketing Tagged With: , , , ,