I am a self-professed grammar geek. I love how grammar puts writing and speech in order; properly used words can shape ideas, lay them out neatly, and become powerful on their own.
At the same time, I understand how grammar’s finicky rules and complexity frustrate many. Producing fresh, relevant on-line content is usually a hurried series of writes and edits, and talking points and pull-quotes may take precedence over finely crafted sentences and paragraphs.
But good grammar should still win the day. Here’s why: Correctly used grammar illuminates your ideas, sells your products or services, and gets people talking about you. Incorrectly used grammar highlights only the mistakes, and the content—the meaning and passion that adds spark to the words–is lost. [Read more…]