Can a Facebook page replace the need for a website?

facebook fan pages, custom fan page tabs, facebook custom landing tabs, facebook static fbml tabsWe’ve had a large number of requests as of late to build new home bases for our clients on the web. Usually, this means either a new or redesigned website.

Strangely, we’re seeing an increasing number of clients wanting only a customized Facebook page. Having mulled over the pros and cons several times in the past few weeks, I thought it was time to cover those issues here.

Facebook page options:

Facebook pages allow for a great deal of customization using any number of tools, whether it’s a purchased solution like those at HyperArts or Involver or a Static FBML custom tab. Facebook allows page owners to direct visitors to a different tab depending on whether or not they are a fan of the page. Page owners can also “reveal” new tabs and information when users become a fan of the page – another little technique to encourage visitors to convert. [Read more…]