Registration is first come, first served – course sizes are limited to ensure enough attention to student questions. All courses are taught in English. For more information or to register, please visit our website or contact us at classes@pixelpointpress.com.

If you would prefer to host a course for your company or organization onsite or prefer private tutorials, please contact us at classes@pixelpointpress.com to make arrangements.

Pixel/Point Press is offering two courses this fall, and four courses this winter:

Fall 2011:

- Social Media Marketing

- Hands on WordPress

Winter 2011 (November and December – registration will open in October):

- Search Engine Optimization

- Google Analytics

- Email Newsletter Marketing

- LinkedIn and Blogging for B2B Marketing

Social Media Marketing

Jerusalem: 9 a.m. to noon, Sept. 7, 14, 21

Tel Aviv area: 9 a.m. to noon, Sept. 5, 12, 19

Cost: NIS 750 +VAT, early bird price NIS 675 +VAT (registration must be received and paid by Aug. 22)

Want to make the most of your web presence? Are you a new oleh looking for a job? Have a small business but need help finding clients? Join us to learn more about using the social media tools available today to market yourself or your business. Click here for a complete course outline.

Hands-On WordPress: Build and Maintain Your Own Website

Jerusalem: 9 a.m. to noon, Oct. 24, 31 and Nov. 7, 14

Herzliya: 9 a.m. to noon, Oct. 26, Nov. 2, 9, 16

Cost: NIS 1500 +VAT, early bird price NIS 1275 +VAT (registration must be received and paid by Oct. 10)

Learn how to build and manage a website using the robust tools and options provided by the WordPress content management system. All participants will leave the course with a fully-functional website and the skills to maintain and expand it.

This four-session course is a hands-on approach to learning the content management system. Each three-hour session will balance time for presentation and explanation of the tools while allowing students time to experiment and ask questions as they arise. This course is geared toward:

- Small business owners needing to develop and maintain their own site

- Marketing managers needing to contribute to and maintain a company blog site in WordPress

- Individuals looking to expand their knowledge and skill set with a content management system

Click here for a complete course outline.

Coming this Winter:

Search Engine Optimization

In today’s business market, having a well-designed engaging website is only part of the challenge. Learn how to improve the ranking of your site in Google and elicit more traffic from your targeted market of potential clients and influencers. Our search engine optimization (SEO) course will teach you the simple technical changes that provide the most improvement and help you tailor your marketing message to convert clients coming to your site through search.

Unlike other courses, this course caters to marketing executives, small business owners and consultants – all technical jargon will be explained thoroughly so that participants will be able to implement the suggestions given on their own. No prior web development or design knowledge is required. Click here for a complete course outline.

Google Analytics

Learn how to interpret and customize reports from Google Analytics to understand what your web and search traffic mean to your business.

Email Newsletter Marketing

From templates to reports, learn how to build and manage email newsletter marketing campaigns. This course covers the pros and cons of several of today’s most popular tools and introduces best practices for email newsletters.

LinkedIn and Blogging for B2B Lead Generation

Learn how to build a successful B2B blog and make the most of your network within LinkedIn. This quick course will cater to the needs to business to business marketing. This course is best suited for small business owners, consultants and sales team employees looking to generate and nurture business leads.

Classes are taught by Kelli Brown, CEO and lead consultant at Pixel/Point Press, and the staff at Pixel/Point Press. Please contact us at classes@pixelpointpress.com with any questions.

We will be offering free, 15-minute consultations to help you explore how social media might fit the marketing needs of your business. Please contact us via email at kelli@pixelpointpress.com to let us know when you’d like to meet – we will be available from 9 a.m. to 1 p.m. – or drop by our table to find an open slot.

Stop by to take part in a tweetorial as well – a brief tutorial about Twitter – and learn more about our upcoming classes.

We look forward to seeing you and learning more about your business!

If you can’t attend the fair, you might consider one of our upcoming classes – Hands-On Twitter and Facebook on Oct. 25. A few spots remain in each class – take both for NIS 400 plus VAT.

Join us for hands-on classes with two of today’s most popular social media tools. These two-hour quick courses will walk you through, step-by-step, the social networking facets you need to begin reaching out on the Web.

Registration is first come, first served – class sizes are limited to ensure individual attention and time for questions. If the courses fill as quickly as our SMM classes, we’ll offer additional classes – let us know if a different time or location might suit you.

For more information or to register, please contact us at kelli@pixelpointpress.com.

Location:

Both classes will be held at JBS Business Class in Talpiot, Jerusalem. Directions are available here.

Date and Time:

• Sunday, Oct. 25
• Hands-On Twitter: 12:30-2:30 p.m.
• Hands-On Facebook: 2:40-4:40 p.m.

Cost:

• NIS 225 +VAT for either course; take both for NIS 400 +VAT

Details:

• Classes are taught in English
• Participants need a laptop – Internet access is provided
• You will receive a cheshbonit mas

Hands-On Facebook:

• Settings: Account, Privacy and Applications
• Profile and Inbox: Custom URLs, sharing content and etiquette
• Applications and Features: Photos, Videos, Groups, Events, Notes, Links, Credits, Chat, Pages, Real-time search
• Marketing: Ads, Pages, Connect, Business Accounts, What is FBML?
• Facebook Lite: Which one should you use?
• Help: Troubleshooting your Facebook problems

Hands-On Twitter:

• Your account: Your username, real name, profile, image, background, link to your site, etiquette
• Follow: Blogs, importing e-mail addresses, search, third-party referrers
• Get followed: Sharing content, asking questions and answering others
• Learn the lingo: Retweets and via, hashtags, direct messages, favorites, blocking
• Make it easy: Using third-party apps to tweet, group and track your traffic
• Help: Troubleshooting and mistakes to avoid

Both classes will be taught by Kelli Brown of Pixel/Point Press.

Please contact us at kelli@pixelpointpress.com for more information or to register for classes.

Back by popular demand is our Social Media Marketing class. Our first class will be held in Jerusalem starting on September 3.

This is a popular class so please reserve your spot as soon as possible. This time we are meeting at the beautiful JBS Business Class Center in Talpiot, Jerusalem. For anyone who missed a session from a previous class, please note that on your RSVP.

• Date: Thursdays,  September 3, September 10, and September 17

• Time: from 9 am until 12 noon

• Location: JBS Business Class; http://www.jbsbusinessclass.co.il/

• Address: Hataasiya 8; 4th Floor; Talpiot; Jerusalem

Directions: The office is at Hataasiya 8. Hataasiya Street is the extension of Yad Harutzim after the Achim Yisrael mall. The building has an electrical appliance store on the ground floor called Traklin and an Orange office. The entrance to the office part of the building is on the right side – look for a big statue of a lion in a glass case. Go down the path, into the building and take the elevator to the 4th floor. Make a left and then a right when you get off the elevator.

Do you want to learn how to make the most of your presence online? Need help starting (or customizing – or promoting) a blog or Web site?
Consider joining us for three sessions to build your Web profile, reach new clients, and market yourself using free tools.

Cost for all three sessions is NIS 350. We’ll meet once a week a for three weeks.

Session 1: An Introduction to Social Media

• Starting a blog
• Using Facebook and LinkedIn for professional networking
• Using Facebook, LinkedIn and Twitter for marketing
• Tips and tricks to get started quickly and effectively
• hree ideas you (and your competition) haven’t tried yet
• What not to do – common mistakes and how to avoid them

Session 2: Promoting your Social Media Efforts

• How to promote a blog
• RSS/Social bookmarking
• SEO – Crafting effective headlines and tags, using XML sitemaps
• Facebook groups and fan pages, LinkedIn user groups, Twitter tweets, FriendFeed

Session 3: Advanced Social Media Techniques

• Creating custom blog templates
• Developing Facebook apps
• Plugins and more – bringing it all together
• What’s next? Staying ahead of the curve
• What to do when that’s not enough to beat your competition

I will be teaching the classes and am happy to answer any questions. I have several years of experience using open source tools for Web design and development, SMM and SEO.

After our social media marketing course comes to a close, we’d like to fulfill requests for two other classes: Using WordPress as a CMS and Creating Custom WordPress Templates. If you’re interested in these classes (or others), please let us know by dropping us a note at kelli@pixelpointpress.com or filling out the contact form below.
[contact-form 2 "Classes"]

We’re pleased to announce that Commtouch will be hosting us for three classes at their offices in Netanya. Class will be held on June 9, 16 and 23 from 10 a.m. to noon.

Our regular three-session course will be condensed into two classes in Haifa. Class will be held from 10 a.m. to noon on June 11 and 18.

Session 1: An Introduction to Social Media

• Starting a blog
• Using Facebook and LinkedIn for professional networking
• Using Facebook, LinkedIn and Twitter for marketing
• Tips and tricks to get started quickly and effectively
• Three ideas you (and your competition) haven’t tried yet
• What not to do – common mistakes and how to avoid them

Session 2: Promoting your Social Media Efforts

• How to promote a blog
• Lifecycle of your social media content
• SEO – Crafting effective headlines and tags, using XML sitemaps
• Facebook groups and fan pages, LinkedIn user groups, Twitter tweets

Session 3: Advanced Social Media Techniques

• Creating custom blog templates
• Developing Facebook apps
• Plugins and more – bringing it all together
• What’s next? Staying ahead of the curve
• What to do when that’s not enough to beat your competition

Details:

• Classes are taught in English
• You do not need a laptop to attend
• You will receive a cheshbonit mas

Cost:

• NIS 250 for all three sessions
• NIS 100 for a single session

To register for classes, please send your contact information and preferred course location to kelli@pixelpointpress.com.

From one participant:

I would just like to post a review on Kelli Brown’s Social Media Course that was originally advertised on Digital Eve.

So – what can I say?  So far – So EXCELLENT.

Kelli held her first lesson in my lounge in Tel Aviv last Thursday and I would like to say that she more than exceeded my personal expectations. She had certainly done her homework and came very well prepared (projector and all) and delivered a very well thought out, professional presentation covering everything that she said she would in her original email.

I also would like to add that on a personal note, I found her unpretentious, down to earth manner to be nothing short of a breath of fresh air.

So, there you go – if any of you are interested in this course –  in light of the first lesson that we received – I WARMLY recommend it and would even go as far to say it’s a MUST do for those that don’t want to get lost in the social media shuffle.

Best,
Jodie Clements
Marketing Communication Services

I was last on the docket to present and we were running a bit late, but was overwhelmed by the number of people who stuck around to hear me speak and asked great questions afterward. Presenting to such a receptive audience really is a delight.

This case study features RADVISION, an Israeli high tech company that is doing a brilliant job at leveraging their web presence with social media tools: blogs, Twitter and a web community. Their strategy allows them to cover both a B2B and B2C demographic at the same time, saving them precious marketing budget.

For those of you who weren’t able to attend, I’ve posted the presentation here for you to view, download or share. As always comments and feedback are welcome.

| Get your Presentation Pack

If I can finagle a little time later this week, I hope to add the mp3 file to the presentation to improve the experience for online viewers.

I’ll be presenting on how and why to use social media tools for marketing, as well as a case study of one company in Israel that has had great results in a business-to-business format.

PR Newswire invitation

The presenters look great! I hope to cover the basics of using social media for business:

• Corporate blogging: blog benefits, who should be blogging, what to post
• Twitter: benefits, how to use it, what makes Twitter different
• Web communities: user groups, forums, conditional knowledgebases – how to use them and what the potential benefits are
• All the rest: webinars, videos, newsletters and more

The amazing thing is that one Israeli company is already doing all of this and more – and they are doing it well. We’ll learn about their successes.

My hope is that all seminar attendees will go home with something they can implement, whether it’s one new idea or an entirely new strategy for marketing on the Web. There’s also a question and answer session after the presentations.

Look forward to seeing you there!

Today’s Jerusalem Post has an article on using social media, and Twitter specifically, to conduct a job search. David Shamah does a good job explaining the basics, but one sentence really caught my eye:

Job-seekers, especially in a place like Israel, have to work a little harder, nurturing a network of locals, who of course will know better where the local jobs are.

I found my first two jobs in Israel through Facebook. Thanks to networking I did online in the States, I stepped off the plane at Ben Gurion with two interviews, was hired and started work less than a week after I arrived. I used the Facebook equivalent of cold calling: search for someone who works where you want to work, send them a message through Facebook and ask them to put you in contact with someone who actually has the ability to hire you. It worked. Twice.

Though social media marketing (which is what you’re doing even if you prefer to call it by a different name – the product here is you) is a valuable tool in any job search anywhere in the world, it’s a crucial asset for job seekers in a small country where many of the openings are filled before the positions are formally advertised. In this case, Twitter may not get you the job, but it might help you find the opening and strike while the iron is hot. It’s even more important if you’re competing from the underdog role: new in the country, weak with Hebrew, lacking in protekzia.

And when you get that job? Make sure you don’t lose it just as quickly.