Two new classes – Hands-On Twitter and Facebook on Oct. 25

After teaching more than a dozen classes across Israel on social media marketing, we’re happy to be able to follow up on the most common requests our students made – hands-on classes that specialize in Twitter and Facebook.

Join us for hands-on classes with two of today’s most popular social media tools. These two-hour quick courses will walk you through, step-by-step, the social networking facets you need to begin reaching out on the Web.

Registration is first come, first served – class sizes are limited to ensure individual attention and time for questions. If the courses fill as quickly as our SMM classes, we’ll offer additional classes – let us know if a different time or location might suit you.

For more information or to register, please contact us at classes@pixelpointpress.com.

Location:

Both classes will be held at JBS Business Class in Talpiot, Jerusalem. Directions are available here.

Date and Time:

  • Sunday, Oct. 25
  • Hands-On Twitter: 12:30-2:30 p.m.
  • Hands-On Facebook: 2:40-4:40 p.m.

Cost:

  • NIS 225 +VAT for either course; take both for NIS 400 +VAT

Details:

  • Classes are taught in English
  • Participants need a laptop – Internet access is provided
  • You will receive a cheshbonit mas

Hands-On Facebook:

  • Settings: Account, Privacy and Applications
  • Profile and Inbox: Custom URLs, sharing content and etiquette
  • Applications and Features: Photos, Videos, Groups, Events, Notes, Links, Credits, Chat, Pages, Real-time search
  • Marketing: Ads, Pages, Connect, Business Accounts, What is FBML?
  • Facebook Lite: Which one should you use?
  • Help: Troubleshooting your Facebook problems

Hands-On Twitter:

  • Your account: Your username, real name, profile, image, background, link to your site, etiquette
  • Follow: Blogs, importing e-mail addresses, search, third-party referrers
  • Get followed: Sharing content, asking questions and answering others
  • Learn the lingo: Retweets and via, hashtags, direct messages, favorites, blocking
  • Make it easy: Using third-party apps to tweet, group and track your traffic
  • Help: Troubleshooting and mistakes to avoid

Both classes will be taught by Kelli Brown of Pixel/Point Press.

Please contact us at classes@pixelpointpress.com for more information or to register for classes.

How to learn the latest Web tricks? Turn to TV

It’s amazing how much the Web had changed learning. Those of us who would have needed a degree in computer programming a decade ago can now learn just about all we need to build a killer web site online.

We all know how video works online, but some companies have taken things a step further to make it easier for prospective and current clients to learn the ins and outs of their software. Let’s take a look at just a few of the resources out there to improve your skills – for SEO, WordPress and graphic design.

Google Webmaster Help channel on YouTube

Pick from more than a hundred great videos by the guys on the search engine team at Google. My personal favorites are those made by Google SEO leader Matt Cutts – they’re short, they’re witty and they give us insight on how to design our site to make the most of search engines.

WordPress TV

When it comes to blogging, nothing beats WordPress. But most people don’t even begin to realize the power of WordPress as a content management system. With the ability to create excellent custom templates, track traffic through Google Analytics and perform your own SEO with any number of plugins, there’s a whole lot of information to learn about WordPress.
WordPress TV provides short snippets of information – whether it’s an update from a WordCamp conference around the world or a challenge to create a specific site in a short period of time.

Adobe TV

If you’re involved in graphic design or web development, at some point in time, you’re probably going to use some Adobe software. Yes, you can jump through any number of hoops to build a site without Dreamweaver and open-source alternatives have many rivals for Photoshop. That said, for many of us, there comes a time when the maneuvering to save money on software ends up costing more money in lost time and productivity.
And let’s face it – there’s a certain amount of geeky pride involved in saying that you have CS4 Master Collection – even if you know you’ll never touch half of the applications in the suite.
When you buckle down and make the big purchase, it’s up to you to ensure that you’re using Adobe’s exceptionally powerful software to its best effect. Local user groups can help you with short seminars and tips and tricks, but when it comes to learning a program from scratch (the way the creators intended you to use it), nothing beats Adobe TV. The wide variety of videos available cover every ability level and every program. In addition, there are videos to inspire you – showing the works of others that came out of the software.

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