Using social media tools – a case study

If you’re in Israel, don’t miss PR Newswire’s “Media Engagement on a Shoestring: Working with Media and Analysts” from 8 a.m. to 1 p.m. Tuesday, May 5, at Rakefet Gallery Hall, Kfar Maccabiah, in Ramat Gan (Tel Aviv area for those outside Israel). You can register for this free seminar by e-mailing prnisrael@yahoo.com by close of business on Wednesday, April 29.

I’ll be presenting on how and why to use social media tools for marketing, as well as a case study of one company in Israel that has had great results in a business-to-business format.

PR Newswire invitation

PR Newswire invitation

The presenters look great! I hope to cover the basics of using social media for business:

  • Corporate blogging: blog benefits, who should be blogging, what to post
  • Twitter: benefits, how to use it, what makes Twitter different
  • Web communities: user groups, forums, conditional knowledgebases – how to use them and what the potential benefits are
  • All the rest: webinars, videos, newsletters and more

The amazing thing is that one Israeli company is already doing all of this and more – and they are doing it well. We’ll learn about their successes.

My hope is that all seminar attendees will go home with something they can implement, whether it’s one new idea or an entirely new strategy for marketing on the Web. There’s also a question and answer session after the presentations.

Look forward to seeing you there!

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Comments

  1. sarit arbell says:

    Kelly hi, I am going to come and reccommend this to some of my clients. I am not sure though that I understand where I can register.

    Thx

    Sarit Arbell

    p.s. I might have a client for you, couldn't get you on the phone, can you please contact me? 0543010683

  2. sarit arbell says:

    Kelly hi, I am going to come and reccommend this to some of my clients. I am not sure though that I understand where I can register.

    Thx

    Sarit Arbell

    p.s. I might have a client for you, couldn't get you on the phone, can you please contact me? 0543010683

  3. sarit arbell says:

    Kelly hi, I am going to come and reccommend this to some of my clients. I am not sure though that I understand where I can register.

    Thx

    Sarit Arbell

    p.s. I might have a client for you, couldn't get you on the phone, can you please contact me? 0543010683

  4. Hi Sarit – I think the presentation is going to be an eye opener for a lot of people. I was lucky enough to preview another presenter's slides and it looks to be a lot of great information in a relatively short amount of time. See you in class on Sunday!

  5. Hi Sarit – I think the presentation is going to be an eye opener for a lot of people. I was lucky enough to preview another presenter's slides and it looks to be a lot of great information in a relatively short amount of time. See you in class on Sunday!

  6. Hi Sarit – I think the presentation is going to be an eye opener for a lot of people. I was lucky enough to preview another presenter's slides and it looks to be a lot of great information in a relatively short amount of time. See you in class on Sunday!

  7. Shari says:

    Do you have this presentation on slideshare??? I am sorry that i missed it and would like to see it!

  8. Shari says:

    Do you have this presentation on slideshare??? I am sorry that i missed it and would like to see it!

  9. Shari says:

    Do you have this presentation on slideshare??? I am sorry that i missed it and would like to see it!

  10. Hi Shari – You can view the presentation (and another presentation I did on social media success stories) here: http://www.frenchcreekpress.com/p3/2009/05/06/u

  11. Hi Shari – You can view the presentation (and another presentation I did on social media success stories) here: http://www.frenchcreekpress.com/p3/2009/05/06/u

  12. Hi Shari – You can view the presentation (and another presentation I did on social media success stories) here: http://www.frenchcreekpress.com/p3/2009/05/06/u

  13. Hi Shari – You can view the presentation (and another presentation I did on social media success stories) here: http://www.frenchcreekpress.com/p3/2009/05/06/u

  14. Hi Shari – You can view the presentation (and another presentation I did on social media success stories) here: http://www.frenchcreekpress.com/p3/2009/05/06/u

  15. SEOP.com says:

    Great resource. This will explain a lot about the myths of social media and SEO. Thanks.

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