I had the pleasure of attending and presenting at the PR Newswire seminar in Israel yesterday. We had a great lineup of speakers, including Lisa Ashworth, CEO of PR Newswire Europe.
I was last on the docket to present and we were running a bit late, but was overwhelmed by the number of people who stuck around to hear me speak and asked great questions afterward. Presenting to such a receptive audience really is a delight.
This case study features RADVISION, an Israeli high tech company that is doing a brilliant job at leveraging their web presence with social media tools: blogs, Twitter and a web community. Their strategy allows them to cover both a B2B and B2C demographic at the same time, saving them precious marketing budget.
For those of you who weren’t able to attend, I’ve posted the presentation here for you to view, download or share. As always comments and feedback are welcome.
If I can finagle a little time later this week, I hope to add the mp3 file to the presentation to improve the experience for online viewers.
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